Susan HaighFacebook Ads reviewIn CXL Institute’s Growth Marketing mini-degree, a course on Facebook ads taught by expert Curt Maly provides a thorough explanation of the…Jul 25, 2021Jul 25, 2021
Susan HaighContent strategy and SEO for lead generation reviewThe overall goal in content marketing is to make the best possible page on the internet for your topic, which in turn, positively affects…Jul 16, 2021Jul 16, 2021
Susan HaighResearch and Testing ReviewIn CXL Institute’s Growth Marketing mini-degree, CXL’s founder Peep Laja teaches a course called Research and Testing that provides…Jul 11, 2021Jul 11, 2021
Susan HaighSEO Driven Editorial Calendar ReviewIn CXL Institute’s Growth Marketing mini-degree and course called SEO Driven Editorial Calendar, instructor Dan Shure outlines a clear…Jul 6, 2021Jul 6, 2021
Susan HaighTechnical SEO ReviewThe technical aspect of SEO is fundamental to the overall success of a company’s SEO strategy because if an excess of technical issues…Jun 27, 20211Jun 27, 20211
Susan HaighAB Testing Review“Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day,” said Jeff Bezos.Jun 20, 20211Jun 20, 20211
Susan HaighRetention: the most underrated growth channel reviewCustomer retention is faster than customer acquisition, and retention costs up to seven times less than acquisition.Jun 13, 2021Jun 13, 2021
Susan HaighProduct Messaging: Copy Teardown and Message Mining — ReviewIt helps to be naturally creative and/or a skilled writer and communicator in marketing; however, an effective product messaging strategy…Jun 6, 2021Jun 6, 2021
Susan HaighConversion Research ReviewSmall businesses with no data to analyze can forget about conversion research and instead focus on customer development. In this phase…May 30, 2021May 30, 2021
Susan HaighinSmarketr: learnings about growth marketingIdentifying and amplifying growth channels reviewA key starting point for any marketer is to consider the various marketing channels at their fingertips and to identify which channels…May 23, 2021May 23, 2021