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susan.kuypers

Data Analytics

1 story

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susan.kuypers

Value of Research

6 stories

An insights manager scratching his head, realizing he wishes he had known these things about building insights repositories before
An illustration depicting a diverse group of people engaged in conversation around a table, with notes and digital devices, seen through a large magnifying glass that emphasizes the dialogue with glowing lines, symbolizing the deep insights gained from qualitative research.
Stacks of research files lay in a grid. Some of them glowing more than others. AI generated image
susan.kuypers

susan.kuypers

UX topics

40 stories

Half of a jawbreaker candy showing a shell, two layers, and a core. Each of these four layers is labeled: Description layer (explanation, scene setting, facts), Expression layer (opinion, preference, perception, belief, attitude), Almost Cognition (generalized or implied cognition), and Interior Cognition (inner thinking, emotional reactions, guiding principles).
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susan.kuypers

Metrics

1 story

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susan.kuypers

Enterprise Software - Designing for

1 story

An image showing two mugs, one with black coffee on a white BG. And another one with milk on a BG of coffee beans. It symbolizes yin-yang.
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susan.kuypers

Workshop Facilitation

2 stories

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susan.kuypers

interesting

1 story