Effective Investor Communications

Indirect Communications — Make Yourself Visible

Hand reaching out of a computer monitor to shake hands with a person at a desk.
Image by Gerd Altmann from Pixabay
  • Medium: If you like to write, why not start a blog?
  • Instagram: Right now, early 2020, Instagram seems to be one of the top social mediums of choice for businesses. In the future, this preference may change, so keep aware of trends.
  • LinkedIn: One of the first things a potential investor might do is look to see if you have a LinkedIn profile. Basic profiles are free, as of this writing. Take advantage of that fact. In some business arenas, if you don’t have a LinkedIn profile, you might as well not exist. Seriously. A paid LinkedIn account offers some perks you might want to take advantage of.
  • Facebook: If your business deals with the general public, a Facebook account is a good idea. If your business is more specialized, you might not need one. Look to see if competitors in your area have accounts, and be guided by what you find.
  • Gust: Gust.com is a startup network. If your business has achieved some maturity, check it out.
  • AngelList: AngelList is another good networking site for businesses that have achieved some maturity.
Image by StartupStockPhotos from Pixabay

Direct Communications — Grab Their Attention

Two women in business attire shaking hands.
Image by Sue Styles from Pixabay
Photo by Russ Ward on Unsplash
  • Market size
  • Traction
  • Impressive team
  • Unfair advantages (IP & Patents) (Yay! You have something that nobody else has!)
Evolution Accelerator logo featuring a green dragonfly.
www.evolutionacceleration.com

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