Innovative packaging of Vanish Detergents

by Susan Nicholas

Vanish─ the popular detergent brand available in countries around the world─ introduced a package design that attracted consumers to buy the product. The new design is noteworthy as Vanish has made it more convenient for the users to use the detergent powder with the help of a scooping spoon.

The new design enhanced the brand’s identity, and the corresponding packaging design improved the consumption rate and increased the sales of the firm. It has got positive consumer verbatim and testimonials among the consumer relations group. A key part of what Vanish is doing is to connect with consumers.

Indeed, company is trying to build a socially conscious image for Vanish laundry detergent. But how will it attract consumers and contribute to their brand identity?

As mentioned earlier, consumers are placing increased importance on convenience and ease of consumption of the product .When given the option, many consumers would prefer to buy products from a company than produces product that enhances the consumer usage experience than the competitor without such a brand image, if the products are of comparable quality.

Through the improved package design, Vanish has obtained a unique position in the detergent market through their user-friendly packaging and branding, and even more importantly, will help both the company and the consumers benefit from it.