Global Powdered Beverage Market Share and Growth Opportunities and Market Size growing with a CAGR of 13.3% for period from 2024 - 2031

Charlette Prosen
4 min readJun 21, 2024

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The "Powdered Beverage Market" prioritizes cost control and efficiency enhancement. Additionally, the reports cover both the demand and supply sides of the market. The Powdered Beverage market is anticipated to grow at an annual rate of 13.3% from 2024 to 2031.

This entire report is of 126 pages.

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Powdered Beverage Market Analysis

The Powdered Beverage market research reports indicate a growing demand for convenient and portable beverage options among consumers. Powdered Beverage refers to instant drink mixes that can be easily prepared by adding water or milk. The target market includes busy individuals, travelers, and health-conscious consumers looking for on-the-go solutions. Major factors driving revenue growth in the Powdered Beverage market include increasing disposable income, changing consumer preferences, and innovations in flavors and packaging. Companies like Nestle, Chr. Hansen, TreeHouse Foods, Kraft Foods, Simatek, Cargill, Nellson, CP Kelco are leading players in the market. The report's main findings highlight the market's steady growth trajectory and recommend strategies for companies to capitalize on this trend.

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The powdered beverage market is divided into two main types: single serve and multi serve. Single serve options are convenient for on-the-go use, while multi serve options are more cost-effective for larger quantities. These powdered beverages are popular in various applications such as sport drinks, soft drinks, fruit juice, coffee, and other segments.

When it comes to regulatory and legal factors, the powdered beverage market must adhere to strict guidelines to ensure consumer safety. This includes compliance with FDA regulations for ingredients, labeling requirements, and manufacturing practices. Additionally, beverage companies must also consider international regulations if they plan to distribute products globally.

Overall, the powdered beverage market is dynamic and constantly evolving to meet consumer demands. With a focus on convenience and variety, companies in this sector must navigate regulatory complexities to ensure compliance and success in the competitive market landscape.

Top Featured Companies Dominating the Global Powdered Beverage Market

The Powdered Beverage Market is highly competitive and is dominated by key players such as Nestle, Chr. Hansen, TreeHouse Foods, Kraft Foods, Simatek, Cargill, Nellson, and CP Kelco. These companies offer a wide range of powdered beverage products such as fruit-flavored drinks, instant coffee, tea mixes, sports drinks, and meal replacement shakes.

Nestle, being one of the largest players in the market, has a diverse portfolio of powdered beverage products and a strong global presence. Chr. Hansen specializes in natural ingredients and probiotics for powdered beverages, while TreeHouse Foods offers private label and customized solutions for powdered beverages. Kraft Foods is known for its powdered drink mixes and has a strong brand presence.

Simatek is a leading manufacturer of beverage processing equipment, while Cargill and Nellson provide ingredient solutions for powdered beverages. CP Kelco specializes in hydrocolloids and thickeners used in powdered beverages.

These companies help grow the Powdered Beverage Market by constantly innovating and introducing new flavors, formulations, and packaging solutions to meet the changing consumer preferences. They also invest heavily in marketing and advertising to create brand awareness and drive sales.

In terms of sales revenue, Nestle reported revenue of over $90 billion in 2020, while Kraft Foods reported revenue of over $25 billion. Chr. Hansen and CP Kelco also reported significant sales revenue, contributing to the growth of the Powdered Beverage Market.

NestleChr. HansenTreeHouse FoodsKraft FoodsSimatekCargillNellsonCP Kelco

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Powdered Beverage Segment Analysis

Powdered Beverage Market, by Application:

Sport DrinksSoft DrinksFruit JuiceCoffeeOther

Powdered beverages are widely used in various applications including sport drinks, soft drinks, fruit juice, coffee, and other beverages. In the case of sport drinks, powdered beverages are mixed with water to provide hydration and replenish electrolytes during physical activities. Soft drinks use powdered flavors and sweeteners for convenient preparation. Fruit juice powders are used to enhance flavor in drinks and provide added vitamins. Powdered coffee is popular for its convenience and ease of storage. Among these applications, the fastest growing segment in terms of revenue is sport drinks, as consumers are increasingly looking for convenient and portable options for on-the-go hydration.

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Powdered Beverage Market, by Type:

Single ServeMulti Serve

Single serve powdered beverages come in individual packets, perfect for on-the-go convenience and portion control. Multi-serve powdered beverages are designed for larger quantities, making them ideal for families or events. Both types cater to the diverse needs of consumers, driving demand in the powdered beverage market. Single serves appeal to busy individuals looking for quick and easy refreshment, while multi-serves provide cost-effective options for larger groups. The availability of both options contributes to the versatility and accessibility of powdered beverages, leading to an increase in overall market demand.

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Regional Analysis:

North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea

The powdered beverage market is experiencing significant growth in various regions. In North America, the United States and Canada are expected to dominate the market due to increasing disposable incomes and busy lifestyles. In Europe, Germany, France, and the U.K. are projected to lead the market with a high market share percent valuation. In Asia-Pacific, countries like China, Japan, and India are witnessing a surge in demand for powdered beverages. Latin America, Middle East & Africa are also showing promising growth with countries like Mexico, Brazil, Turkey, Saudi Arabia, and UAE. Overall, the global powdered beverage market is expected to see a substantial market share growth in the coming years across different regions.

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