Susan GosselinJoin Hands with PR to Supercharge Your Content MarketingIn most companies, marketing handles content marketing, and communications handles PR, and never the twain shall meet. This is mainly…Jan 7, 2017Jan 7, 2017
Susan GosselinHow Communications Can Create a Culture of Innovation in Your CompanyWithout question, the pace of the American workplace is getting faster, driven largely by the opportunities afforded by digital innovation…Nov 19, 2016Nov 19, 2016
Susan GosselinThe Importance of PR Ethics in Today’s Fractured Media LandscapeRecently, I was asked to be a speaker at Indiana University, for a Media Ethics Course run by its New Media School.Nov 19, 2016Nov 19, 2016
Susan GosselinDon’t Write that Speech without Answering These Three QuestionsNearly every C-suite executive will at some point in their career have to make a speech. They almost always are very important…a key…Nov 19, 2016Nov 19, 2016
Susan GosselinPredicting the Impact of a Trump Presidency on Healthcare CommunicationsLove him or hate him, we Americans can count on one fact: the movement Trump created will shape the debate about the future of the American…Nov 19, 2016Nov 19, 2016