Everything SaveTheInternet says is factually false or misleading
Who doesn’t love the Internet? It is an amazing addition to our lives. The issue of Net Neutrality stirs up people, mostly those who have Internet access, because of the threat of change to the the way things are. The idea that you can’t just search for a term or randomly browse or watch some silly video without paying each time or wondering whether it’s worth the cost is alarming. So is the thought, for those who have cars, that every time you want to drive in to the city, you have to pay. However, there are good public policy reasons for congestion pricing.
SaveTheInternet.in did a great job in March 2015 of drawing people’s attention to Net Neutrality in India. Many people came trust the movement and its arguments. This time around, in it’s targeted opposition to Facebook and Free Basics, it has provided arguments that are not serving the overall public good.
Take for example the post called “The 10 Facts About ‘Free Basics’ That Facebook Isn’t Telling You”, which has been republished widely, including here on Medium. Every sentence of the post is factually false, misleading or wrong headed. Read on (The text in italics with a bar to the left is from the post. It is included in whole here.)
1. There are other successful models
This is one of the biggest deceptions from SaveTheInternet. There are other models, yes, but by no means successful. The links that are provided only lead to news releases that mention the launches, not how well they are doing. None of the alternatives are viable options (or else they would be in use here!).
The linked article mentions a service where users get free access at 64Kbps. At 64Kbps, the 102 kilobytes of the Web page that this link points to would take over 12 seconds to load. To experience this for yourself, every time you click on a link, close your eyes and count to 10 slowly, then open your eyes and carry on. Try that for an entire day.
If you did read the linked article, it also says, “It needs to be noted that 64 kbps is data speed is working on 2G spectrum. While giving free access at lower speeds is a nice sentiment, the experience of surfing on mobile web will be diminished for many sites as they are not optimized to 2G speeds. It remains to be seen how many users Aircel can convert into 3G users via the initiative.”
Video for mobiles is encoded around 300–500 Kbps. Assuming the lower value of 300, to simulate what it would be like at 64 Kbps, watch a video for one second, then wait 4 seconds, then watch one second, and so on. Enjoy your Internet!
This is not even a model, it is a suggestion by Mozilla. The article does mention a service in Bangladesh, but the telecom operator’s Web site does not mention it anywhere. Successful?
Mozilla itself announced plans to launch a free service in India in June 2014, but to date, it has not materialized. Moreover, Mozilla has cancelled the Firefox OS project, so it’s unlikely that anything will come forth.
There are several objections that could be raised about whether this service is indeed a better alternative, but suffice it to say that at the moment the site still says they are in beta and only onboarding 1000 users a day. Not successful yet.
for providing free Internet access to people, without giving a competitive advantage to Facebook.
The key point here is competition. Facebook’s competitors (depending on which industry segment we mean, that could be Google, Apple, Amazon, Flipkart, Ali Baba, Weibo, We Chat, Twitter, Mozilla, the Government of India,…) could also launch competing services. Similarly, other Telecom providers could launch competing services (like Aircel, mentioned above). Why is SaveTheInternet urging the telecom regulator to protect these huge, well-funded other competitors?
Free Basics is the worst of our options.
This is not a fact, by any stretch, contrary to the heading of the article.
2. Facebook doesn’t pay for Free Basics, telecom operators do.
This is true in a limited fashion, but Facebook is expending money on creation and support of the app, and on promotion. That’s why you know about Facebook’s involvement.
Where do they make money from? From users who pay.
Set aside the inherent self-interest and self-evident nature of this statement, there is no evidence provided that supporting Free Basics has kept mobile data rates from coming down. Telecom operators are not naive fools, they will lower rates if it means more market share and larger profits. Perhaps telecom operators are re-investing their profits rather than paying dividends in order to subsidize this service.
By encouraging people to choose Free Basics, Facebook reduces the propensity to bring down data costs for paid Internet access.
There is no evidence of this, and it is baffling that Reliance or any other telecom operator around the world is keeping its rates high to support Free Basics while other operators lower them. If they did so, it stands to reason that they would lose their existing paying customers to the competition.
This is not a fact and is backed up by no evidence.
It’s about keeping Facebook and its partners free, while everything else remains paid.
If Free Basics doesn’t lead to more people signing up for paid Internet access, what incentive is there for telecom operators to subsidize this so that Facebook benefits? Are telecom operators that stupid? Moreover, since Facebook does not show advertising in Free Basics, what other benefit does it derive from this? Merely getting more users doesn’t add to its profits unless they get on the full service.
Users who pay for Internet access can still access Free Basics for free, giving Facebook and its partners an advantage.
People who use the Free Basics version of sites will see a stripped down version. Is there any documented proof that any sizeable number of users do this?
This may actually be true (it depends on which definition of Net Neutrality you use), but what does it have to do with “not bringing people online?” Some people reasonably believe that some violations of Net Neutrality may be beneficial.
4. Internet access is growing rapidly in India.
This may be the only true statement in the article.
We’ve added 100 million users in 2015.
A qualified true. It depends on the definition of “user”. As it stands, this probably refers to anyone who accessed the Internet at least once in a month and used some minimal amount of data.
Almost all the connections added in India the last 1 year are NOT because of Free Basics.
This is a false argument. Yes, those who can afford the Internet did sign up, but that doesn’t mean everybody will be able to. iPhone sales have also gone up in India, does that mean there is no need for less expensive and more limited smartphones?
There is no such thing as an “open platform.” (Except maybe Medium, where anyone can publish any kind of falsehood. And yes, you can go ahead and accuse me of that too.) Also, any Web site may apply to join Free Basics, so by definition that is open.
Facebook defines the technical guidelines for Free Basics, and reserves the right to change them.
They reserve the right to reject applicants, who are forced to comply with Facebook’s terms.
From Mozilla: “we do reserve the right to remove (“blocklist”) any published app that is later found to violate any security, privacy, or content requirements, or apps that seriously degrade system or network performance.” Those are the same criteria Facebook uses to see which sites fit Free Basic’s conditions.
In contrast, they support ‘permissionless innovation’ in the US.
What does that even mean, and how is it relevant what Facebook does in the US? Aren’t the US and India very different?
6. The only source of info on Facebook’s Free Basics is Facebook, and it misleads people.
The first part of the argument makes no sense. This is true of any service or product, initially the only source of information is the company providing it. Several journalists are part of SaveTheInternet, they could go and find out more, try to speak to Facebook employees, speak to actual users of the service, and dig up whatever dirt they believe Facebook is hiding. Until then, there are only baseless accusations.
The opinion that Facebook misleads people can be debated. SaveTheInternet misleads people.
Facebook was criticised in Brazil for misleading advertising.
Yes, Facebook was criticized by the Attorney General of Brazil in what appears to be a conference or meeting, judging by the tweet in the link provided. However, criticism is opinion, not fact. I could not find any mention of any court case or industry body in Brazil ruling against Facebook. Does SaveTheInternet have more on this?
Their communication in India is misleading.
This is pure opinion. If Facebook is not violating laws or industry norms, this is no different from any other marketer (yes, Facebook could set itself a higher standard, but a service doesn’t deserve to be banned because of this).
People find the “Free” part of Free Basics advertising from Facebook (or FreeNet free Internet) from Reliance misleading.
The link provided leads to an article that paraphrases one RCom store manager saying that some consumers found the “Free” label misleading. It is not clear why or how they were misled. That is hardly enough evidence to shut down the service.
The article also takes an open view of Free Basics, and says, “it remains to be seen if the expected turnaround will help Internet.org/Free Basics and if this platform is the right approach to help Facebook and Zuckerberg bring the Internet to everyone.”
7. Facebook gets access to all the usage data and usage patterns of all the sites on Free Basics.
This is true and yet Facebook has said that it will not store or use this data. If SaveTheInternet is worried about data privacy, it should advocate for a government policy on that subject. STI makes it sound as if FB will now know everything about what Indians do online because of Free Basics. This is a crazy argument given that 135 million and counting Indians have Facebook accounts where many post all kinds of personal details, and many Web sites, including nearly all that claim to be against Free Basics, integrate Facebook in one way or another (think of the ubiquitous “Like” buttons) that compromises privacy.
No website which wants to compete with Facebook will partner with them because it will have to give them user data.
Compete with Facebook in what way? As a social network? As a content distribution platform? As an advertising platform (although Facebook says it does not show advertisements on Free Basics)? Can STI provide the source for the assertion that participants “will have to give them [Facebook] user data?”
Facebook gives data to the NSA and this is a security issue for India.
That may be true but what does it have to do with Free Basics? Is STI claiming that information critical to India’s national security will be transmitted by the users of Free Basics interacting with the limited set of apps that STI claims are available?
8. Research has shown that people prefer to use the open web for a shorter duration over a limited set of sites for a longer duration.
STI is being completely misleading here. “Research has shown” is usually indicative of a published study that has been peer reviewed and scrutinized. The research here is based on discussions with a group of 18 individuals. One simply cannot draw any conclusions with a sample size that small.
I am not taking issue with the researcher, the research paper, or its findings, but rather how it is being used by STI. I do not fault the author for this misuse of her Masters thesis. However, it is apalling that a think tank and STI are suggesting that the government make policy based on a non-random, self-admittedly unscientific sample of less than 20 people. This is a farce.
9. Facebook says that Free Basics doesn’t have ads, but does not say that it will never have ads on Free Basics.
Go back up to point 1, where STI suggests several alternatives to Free Basics, some of which are ad supported. So does STI oppose advertising, or just Facebook’s advertising? STI is shooting itself in the foot here, because a very obvious solution for the regulator is to allow Free Basics as long as facebook does not contain ads.
10. Facebook has shown people as saying that they support Free Basics when they haven’t.
What is the basis for stating that they haven’t?
They may claim 3.2 million in support, but how many of those mails are legitimate?
Legitimate in what sense? As in coming from accounts belonging to actual users, or does STI want to question whether those users read the email before clicking on the Send button? Does STI want to answer the same question about its own email campaigns?
An argument against zero rating
The unmentioned elephant in the room is the 800 pound gorilla, the regulator. The Centre for Internet and Society lays out a nuanced case for permitting zero rated services but with a close regulatory watch. However, many people fear that permitting a service like Free Basics will create a slippery slope that will lead to something bad, and the regulator will not act in the interest of the public. That is actually a valid concern.
People who harbor such doubts might react by asking for a preemptive ban of the service. That is a cop-out. It’s a tougher challenge to reform government, but really, if you don’t trust the regulator, what reason is there to believe that it will ban the service in the first place?