Susie SuSaving Money: Loss Aversion in Bargaining (The 4B Framework)Loss Aversion: people’s tendency to prefer avoiding losses to acquiring equivalent gains (e.g. it is better to not lose $5 than to find…May 2, 2018May 2, 2018
Susie SuThe Perfect Customer Service ExperienceA friend of mine recently purchased a Dell laptop online and received a laptop with a malfunctioning keyboard. Being no stranger to…Oct 5, 20162Oct 5, 20162