susi oneillAsk not what generative AI will do for you, but what together we can do for the freedom of AIGo fast. Go lightly. But please, don’t break things.8 min read·Jul 19, 2023----
susi oneillThe inevitable and belated post about the met*verse“The future of brand marketing.”4 min read·Jul 12, 2022--2--2
susi oneillIs content overload killing Netflix?Netflix recently lost 200,000 subscribers, with $60 billion (you read right) wiped off its valuation. Its share price dropped like the…5 min read·May 20, 2022--1--1
susi oneillUpstart startup’s upset: Why thursday is giving creatives the humpThere’s a new challenger brand in town.5 min read·Apr 16, 2022----
susi oneillNot so innocent nowinnocent, once the darlings of brand marketing — bushy-eyed grads would clamber to enter Fruit Towers, an HQ boosting a Lego wall and…4 min read·Mar 17, 2022----
susi oneillBe the best. Or the worst. But forget about being unforgettable.Yesterday, I visited the place dubbed ‘London’s worst tourist attraction’ on it’s closing night.3 min read·Jan 11, 2022----