5 Brands Proving Fashion Can Be Sustainable
While fashion is considered one of the most polluting industries, many brands have already started incorporating sustainability in all processes. It means they take into account both socio-economic and environmental aspects on all stages of a good’s lifecycle: from manufacturing to use and disposal. They consider the possibility of changing the approach towards transportation, marketing, storage, and recycling of the final product.
It is a very good decision since modern clients are ready to pay more for the goods that were created with environmental safety in the mind. They are also willing to know more about how companies produce products that enter the market. Brands that have a robust sustainability policy, win the competition and continue to boost the revenue.
If you still consider fashion and sustainability polary different notions, look at 5 labels that prove that fashion can be sustainable.
Examples of Brands that Follow Sustainability Approach
The fashion industry has seen big changes with the introduction of alternative approaches in the production of shoes, clothes, and accessories. Many brands have entered the market with new and fresh ideas on how to replace eco-unfriendly materials with more sustainable solutions. And they made it a success.
Here are five the most well-known companies, the experience of which can inspire you to take efforts on SME business sustainability.
1. Aera
This is one of the shoe brands that support the sustainability approach. The designers are sure that a person needs a classical shoe wardrobe, and there is no need to produce new models non-stop, most of which don’t even end up on the customer’s feet.
The company creates traditional items with a few essential seasonal models. Besides, it makes a great accent of the transparency of all processes so that customers can see how a perfect pair of shoes got a life.
2. Levi’s
One of the leading players in the denim sector states that a pair of jeans requires more than two thousand gallons of water. Levi’s makes attempts to remove water from the processes where it is necessary to take care of water availability that is one of the hot topics in sustainability now. As a result, the company managed to use 96% less water to produce its collection. Also, the brand constantly shares sustainability commitments within the entire product lifecycle.
3. Cuyana
The main philosophy of this company is “Fewer, better things”. The designers are sure that when a person has something good that will not be out of fashion soon, there is no necessity to purchase many items. The brand is known for its tote bags and timeless clothes. The prices are not low, but you will use the goods for a long time. This means the reduction of the involved processes including design, production, transportation, and even marketing.
4. Piferi
Piferi designers have style and eco-friendly approach as two key priorities. They found a few alternatives to natural leather. These may cost even more, but purchasing a pair of luxury shoes, you get a guilt-free bonus. The brand is aimed at studying the responsible luxury design sector that has not been explored well until now.
5. H&M Conscious
The Conscious collection of a well-known brand H&M contains items that decrease the negative environmental impact, such as recycled polyester and organic cotton. The prices for these items start only from ten dollars, which means customers will not have to spend a fortune on purchasing sustainable clothes.
What is more, the company offers clients to return unwanted items even if they are torn up, and get a discount to purchase something new. The brand does its best to use the clothes for something else rather than letting them end up in a dump.
How to Repeat the Success of Popular Brands
The brands do not achieve sustainability overnight. More than that, they still face some difficulties like managing waste from online purchases packaging. However, the companies continue to transform traditional approaches and hit the market with winning alternatives.
SME sustainability reporting is a key point for such transformation as it helps see where the company is and what direction to move in. This is the first step on the path to eco-friendly manufacturing. Of course, reaping the benefits of sustainability in SME requires time and knowledge. If you want to repeat the success of brands that embrace environmental sustainability, consider applying for our online sustainability learning. The experts of the SustainOnline platform are always ready to make sustainability clear and understandable.
