“The Best Way to Make Your Dreams Come True is to Wake Up.”
Muhammad Ali, The Greatest of All Time
Lately, a lot of people have been asking me, “What is it exactly that you do?” It used to be the hardest question in the world for me to answer — not because I don’t know what I do, but because I do so many little things that are all equal in importance in my eyes, and wouldn’t be in the eyes of others. I’ve thought about exactly what I do over the past couple weeks, and I finally have an answer. It’s short, simple, and to-the-point when it’s broken down, yet powerful enough to leave no questions.
I like to think that my countless Facebook and Instagram posts motivate and inspire those that see them to take control of their health & wellness. Contrary to what some may think, when I post a progress picture of a client along with a sentimental story, the goal of the post is not to market for more clients. Instead, I post to reach the hundreds of friends and family that have yet to step up to the plate and change their life — ST&F has come very far in 3 years through client referrals, and I will always think that exceptional customer service that people talk about is the best way to gain business. The feedback I’ve received from some lets me know that my posts are getting through and I’ll keep doing whatever it takes to inspire — because I know first-hand how important physical activity is and the benefits it can bring to every individual.
Whether I’m working with my 13 year old AAU stud or NBA Superstar Dwight Howard, I have one focus — teach. I take it as a challenge to educate as many people as I can so that they can train without me if they have to. My goal is to progress clients as quickly and effectively as possible while still teaching them along the way. With beginners, I get down to the fundamentals. With more experienced lifters, I tweak techniques to break through plateaus. With professional athletes, I simplify the most important aspects of their sport, muscle, joint, or injury, and get their mind off of all the complexities they may have heard from their team’s strength coaches. It’s not rocket science. It’s just science.
100% the most important thing that I do. Every single person that walks in through the doors of the facility to work with me has to move the right way. If you’re not moving right during your initial assessment, you’re going through 4 weeks of what I call ‘movement coaching’. If your knee hurts while doing a body-weight lunge, we’re fixing your knee first — then you can lunge. If one shoulder isn’t swinging when you walk (yes, this is a real thing), you’re going to re-learn how to walk, then jog, then sprint. You come in with back pain? I’m going to make it my mission to have you pain free within 2 months. Your doctor and physical therapists cleared you after your knee surgery? I’m only working with you if you’ve cleared my checklist. If somebody isn’t moving properly or has an injury that limits them in the weight room, I make it a point to get them healthy and moving the right way again. Like I said before, 100%, no doubt in my mind that this is the most important thing that I do.
So from now on when somebody asks me what I do, my reply is simple:
“I take inspired people with injuries or limitations and prepare their bodies to train properly and pain-free.”