Really appreciate the input, Jessica. I’ve made some edits to clarify the difference between the audience we can hope to reach and the people who were driving #BoycottStarWarsVII. Almost everyone holds implicit bias — it’s virtually inescapable in our society. But most people aren’t proud of it. If we approach people who are fair-minded the right way, we can move things forward. Maybe there’s a path to rehabilitating people who are proud of their bigotry, but I’ll let someone else handle that. I’ll use the vitriol as a tool to help me engage people who haven’t ever been asked to face their bias. There are plenty of people we can move if we approach them right.