Bjorn is giving a talk on ideation tomorrow! One golden rule I always have is to do the following:
- Pick a target user/group you’d like to solve a problem for
- See what problems they have, list them all down and pick ONE or TWO problems max to solve
- Ensure your app is laser focused on just htat
Life360 is an app that only does ONE thing, which is let your family members know your location at all times, and let you press a button to fire off an emergency notification to all of them. That’s all the app started with and am focused on doing. They now have over 40 million users.
Focus is KEY