There is no try. But between do or do not, consider maybe.

“Strategy” is so widely misunderstood that Harvard Business Review dedicated an entire book of essays to the topic.

There’s a simple interpretation of strategy that I sometimes favor:

Strategy is guessing.

Granted, much of the time it’s informed guessing, culled from lived experience and domain expertise and precedents and fancy research reports, but make no mistake that strategy is guessing and that’s ok.

What’s generally less ok is the risk that un(der)examined guessing exposes us to.

But risk is, by its very nature, inescapable.

So to protect our…

Suzanne Abate

I help people get where they want to go. I do this through life coaching, product management instruction, and business consulting.

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