Suzanne PhillipsinGlobal Luxury ManagementTake a Peek into the Life of a Godiva CustomerMeet Marcia. Marcia is 38 and lives in the suburbs outside of Charlotte, North Carolina. Her friends describe her as kind-hearted…Sep 19, 20162Sep 19, 20162
Suzanne PhillipsinGlobal Luxury ManagementAre you #OnBrand ?Everyone has a personal brand- stories, character traits, style, and imagery associated with them. Like any corporate brand, people can…Sep 15, 20167Sep 15, 20167
Suzanne PhillipsinGlobal Luxury ManagementVacationers are Relaxing Instead of Engaging on Social MediaFew experiences are more blissful than letting out a relaxed sigh on a chaise lounge at your favorite destination resort. Luxury customers…Sep 8, 20167Sep 8, 20167
Suzanne PhillipsinGlobal Luxury ManagementIt’s What’s on the Inside that Counts…Especially for Chocolates and Social MediaWhat TV commercials make you dream in chocolate? Is it the vivid imagery of chocolate drizzling into the shell of a Lindt bonbon or the…Sep 1, 201610Sep 1, 201610
Suzanne PhillipsinGlobal Luxury ManagementSocial Media Engagement- on a Scale From André to Dom PérignonOn a range from André to Dom Pérignon, the social media engagement of these two companies parallels the quality. Dom Perignon’s social…Aug 25, 20163Aug 25, 20163