To the Drifters, Makers, Why-Askers, and Systems Thinkers…
John Cutler
46554

What a great post John. It’s a direct appeal, but it’s subtle at the same time. Clever. As someone who’s trying to “systematize” communication strategy so that even the humblest of startups can have great messages that help get their great innovations noticed, I come up against everything (and more) that you’ve listed every day. Sadly, in a world where you can hire a copywriter (or more accurately, someone to put/copy words on a page for you) for less than $10 an hour, most business’s messages, rather than being the shining diamond that they should be, are playing second fiddle to packaging or getting the right screw to fit the right hole. Don’t get me wrong, packaging and details are hugely important, but without the creative vision to realize the impact that your message has on your success, they’re focusing on details that’ll sit on the shelf just hoping to be shipped one day. But they’re within their comfort-zone — something that communication isn’t YET — except for the really smart ones ;)…

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