1,363,979 Chinese tourists in Germany in 2016
Chinese tourists are very interested in the different attractions that Germany can offer. Berlin has become increasingly popular with Chinese tourists, who are very likely to visit German capital.
Germany and its beautiful sights
Germany is known for its beautiful sights like the castle of Neuschwanstein in Bavaria, Cologne Cathedral, the port of Hamburg, but there is nothing like Berlin in the eyes of the visitors. That’s what suggests the various studies on the evolution of the German tourism industry. Berlin has a great reputation with tourists in general and Chinese tourists in particular.
Berlin stands out from other cities and now attracts beyond the continents. Indeed, according to a study conducted by Chinese International Travel Monitor, the Chinese place Berlin at the head of their favorite cities in Germany. Chinese tourists like this city and every year like to go there. Evolution is important, the spending… everything to make happy the tourism companies who no longer hesitate to offer their best services to these new tourists, who represent a significant challenge.
The Chinese travel mainly in September. Contrary to the image that is often conveyed on large groups of Chinese tourists who make a tourist “marathon”, the average of the nights for those tourists is substantially equivalent to that of others with 2–3 nights.
What do Chinese think about Germany?
For most Chinese, when talking about Germany, we see “beer, sausages, big cars, and football.” But the German tourist office and operators want to improve this vision of the Germany and attract more Chinese tourists by providing excellent service and local products qualities.
“China is important for Germany to its growing wealth and its increasingly numerous travelers,” says Constanze Hilgers, the Managing Director of destination with the German National Tourism Board, a national body communication which promotes the Germany in the world as a tourist destination.
In German cities, Chinese tourists are an important source of revenue for retailers. Indeed, they make happy jewelers, stores, shoes, sausages and perfumeries stores.
According to a survey conducted on the commercial behavior of Chinese tourists, in Munich, they spend an average of 513 euros (558 dollars) per day.
Chinese visitors are interested not only in luxury goods, they also like to shop in department stores and points of sale that offer affordable prices. According to the survey, at the top of their shopping list, there are food products, clothing and cosmetics, but also shoes, watches and jewelry.
Chinese tourism in Germany: economic factor with great potential
On average, Chinese tourists visit four stores a day, preferably in the center of Munich.
In Germany, Chinese tourists made about 1.7 million stays in 2013 representing the largest group of tourists in Asia. The German Office of tourism was already considering 2.2 million homes by 2020.
Many Chinese come in Germany, and spend a lot of money in the country more than tourists from other countries. Chinese tourists are the leaders for purchases in Germany. On average, a Chinese tourist spends 610 euros in Germany. Thus, the Chinese are ahead of the Russians and represent 32 percent of the German sales. 60% of Chinese tourists travel budget is devoted to purchases.
The German retail trade benefits most from Chinese visitors. Especially German brand products that have an outstanding reputation in China for their quality are highly sought after.