Best way to Attract Chinese tourists in your Country
The tourism industry is facing a major change with the boom of Chinese tourists. When we speak about China, we are talking about the biggest tourists emerging country in the world. China is the largest business travel market in the world. If German tourists have spent 68 Billion USD and American tourists 284 Billion during 2016, Chinese tourists spend around 320 Billion USD a year
An appealing website (in Chinese) with a nice feel-and-touch
The first thing you have to do to have some presence online is using the old way which is creating a website. However, having a website doesn’t ensure that you will attract Chinese visitors. You have to tailor your website to the needs of the Chinese market. The first and most important thing to do, is to have a website available in Chinese. If your main objective is to reach Chinese customers, an English website won’t be efficient, so make sure that you included Translation fees into your budget. You can also find a bilingual team member, or even better, Webmaster who could assist you during the whole process of creation.
Your Best Weapon in China: Lead Generation
A Lead can be a website visitor or a company asking for a callback, a brochure or wants simply to buy the product or service you’re offering. So by extension, Lead Generation is attracting visitors to your platform and turning them into customers. You will also be able to have all the information about a lead that approached you (name, email address, phone number, etc) even if he doesn’t buy your services, you can then prospect them in the future. After having access to an important pool of traffic on your website and a strong following base, it’s important that you work on your online reputation. Why? Because Chinese tourists will always rely on the opinions of others that have already tried your company’s services. Having a great presence on these platforms where tourists share their experiences is very important.
Chinese Social Medias
It’s true; almost 99% of the western Social Media platforms are blocked in China, but they have their own social medias and they spend 40% of their time there (they even use them as e-commerce platforms) Some examples of these SMs are WeChat, Weibo, Qzone, Ren Ren and QQ, and 9 out of 10 Chinese netizens owns at least one account on social media. WeChat is the most used social media in China, with more than 800 million users. Weibo is some sort of a microblogging platform (similar to Twitter in western countries), with more than 550 million active users.
Chinese do care about your Reputation
After having access to an important pool of traffic on your website and a strong following base, it’s important that you work on your online reputation. Why? Because Chinese tourists will always rely on the opinions of others that have already tried your company’s services. Having a great presence on these platforms where tourists share their experiences is very important