How can I generate more leads?

Lead generation in China is a big challenge. Every marketing campaign starts with relevant leads. Every product or service can become successful when you target the right audience to promote it. The most efficient approach in order to reach this audience is to filter prospects until the most relevant remain which will turn into conversions.

Lead generation refers to the process of attracting visitors to your platforms and turning them into potential customers. For example, a lead would be for your company, a website visitor who asked for information about your product/service. It could also be someone who asked a callback. All these leads got this special thing: you have access to their personal information such as email address, name, phone number or even address. Thanks to all their information you can dive in deeper and to contact them with a tailored offer.

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