Mastering the Art of Pricing Your Home Right: A Critical Step to a Successful Sale

Suzy Valentin
3 min readSep 8, 2023

Selling your home is a significant decision, and setting the right price is one of the most crucial factors in achieving a successful sale. As your dedicated real estate agent, I understand the intricacies of pricing a property correctly, and in this article, I will shed light on the importance of this essential step and how it can make or break your real estate transaction.

The Goldilocks Principle: Not Too High, Not Too Low, Just Right

Setting the right price for your home is like finding the perfect balance. Price it too high, and you risk deterring potential buyers. Price it too low, and you may leave money on the table. The goal is to find that sweet spot — a price that accurately reflects the market’s value while still maximizing your return on investment.

The Perils of Overpricing

  1. Limited Buyer Interest: When a home is overpriced, it often fails to generate interest among potential buyers. They may perceive it as out of their budget.
  2. Extended Time on the Market: Overpriced homes tend to linger on the market, accumulating days, weeks, or even months. The longer a property sits, the more likely buyers will wonder why it hasn’t sold, leading to even lower offers.

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