The concept of getting dressed to WFH can be new to many of us. These are unprecedented times and the Covid19 pandemic has changed the way we live and work. Normally bound by office dress codes, we suddenly have the freedom to work in our graphic tees, lungis, and shorts. While that applies to some of us, what about those of who are on calls and meetings all day? You wouldn’t want to attend a video conference with your boss or clients in your PJs and sleepsuits. The way you present yourself and your home can make a huge impact…


Style is subjective, and in the case of a wardrobe, it is always a matter of individual taste and lifestyle. However, there are quite a few basic principles that are accepted universally when it comes to wardrobe rules. Nobody is perfect but there is always room for improvement, right? Your wardrobe should be functional, versatile, and define your personality. These are a few tips you can follow to ensure your wardrobe is as good as you are.

Decluttering is the key

So, you look through your clothes and find a bunch of party dresses you wore eight months ago. Should…


The raindrops are falling on the window sill, while you are curled up on the couch with your favorite book and a cup of hot tea….perfect isn’t it?

The greenery all around, the fresh smell of earth, and the cool winds are some of the things that make the rainy season dreamy and joyful. However, along with the rains come the dreadful fungus and bacteria that can ruin your clothes if you are not careful. Here are a few things you can do to stop your favorite clothes from molding and smelling bad due to the damp weather outside.

Take…


The year 2020 has not turned out well, especially so for small businesses, as many of them are struggling to stay afloat during these difficult times. The COVID-19 pandemic has hit these businesses hard and according to experts, it is going to take several months for things to revive. So, it is a good time for entrepreneurs to adopt a new set of rules and change their business strategies to survive today’s challenges.

Create/Improve your online presence

Many traditional businesses have become complacent over time and not had time to work on their online presence due to constant success. Customers…


Finally, the summer is nearly giving way to the drizzling showers, and before you know it, the heavy downpours will begin. It is time to ditch the skinny denim and light cotton kurtas and think about something more comfortable this rainy season. And guess what! Linen it is. Here are a few good reasons why you should consider wearing linen this monsoon.

It dries much faster than cotton and lycra
Getting wet in an unexpected downpour, (especially on an office day when you forgot your umbrella) can be extremely annoying. Linen fabric allows more airflow helping it to billow away and…


Did you know that the oldest fabric used by mankind is also the most environment friendly? Did you know that the ancient Greeks used linen as part of their armors? Ever wondered what cloth the ancient Egyptian mummies used to be wrapped in?

Today, we bring to you the much-needed awareness regarding a magical fabric. There is a lot to know about this organic fabric that has small nodules with dense and hard fibers, and its natural properties.

While we are lost in countless fashion magazines to know more and more about new outfits, designs, and styles, we tend to…


The textile and clothing industry employs over 45 million individuals (directly & indirectly). Since Prime Minister Narendra Modi’s March 24th address to the nation, where he announced a 21-day complete lockdown to fight the COVID-19 outbreak, there has been a steep decline at countless fronts. No-shows of millions of workers and employees at workplaces, stores & factories have literally brought down the entire Indian textile industry on its knee. This is the same industry which for FY 2019 earned billions of dollars in exports apart from substantial revenue under GST and other taxes.

The Confederation of Indian Textile Industry (CITI)…

iamSvarasa

Svarasa is an upcoming brand of Indian ethnic workwear for women who inspire.

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