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… were wasted work, he responded with what I would later hear from time to time as a McKinsey maxim: “Writing clarifies thinking.”
…ce, this core principle – synthesize, don’t summarize – led to a frequently used maxim at McKinsey: “Where’s the ‘So What?’”
…es, we needed to synthesize, not summarize. Anyone can summarize — synthesis is much more valuable. Synthesis = summary + insight.