Steven CutbirthBlockedUnblockFollowFollowingOperations & Biz Dev Lead @MDigitalLife (@W2OGroup). Christ Follower. Student of Healthcare. #SocEnt @Baylor Alumn. Texan.Sep 20, 2016Like Ben & Jerry’s before it, Seventh Generation negotiated an unusual clause in its deal that insured Unilever would maintain and protect Seventh Generation’s core mission and purpose.What Everyone Missed in the Unilever/Seventh Generation DealJohn Battelle855John Battelle Immediately made me think of Ben & Jerry’s. Did TOMS do this when they were bought by Bain Capital?