Got an idea? Great! What’s next?
So many great ideas come to you at unexpected times and places, like in the shower, while travelling, listening to your favourite podcast or doing a gazillion other things. Yet so many of them come and go quick as lightning that suddenly struck, leaving you asking “Wait! What?”. Some people are just great at discovering new opportunities literally everywhere — like human idea factories. Others struggle with an inner voice harsher than the Academy towards Leonardo Di Caprio and their ideas are most likely to never see the light of day. But an idea is worth as much as it is meaningful, useful and can be implemented and I have to agree Thomas Edison said it better (and before me too) - “The value of an idea lies in the using of it.” More is not always better and less doesn’t guarantee craftsmanship.
So far so good and what gives us several directions to think about when planning a crowdsourcing event is that I’m going to write about next.
For those to whom coming up with an idea is the hard part, keep reading. For those who are most likely to ask themselves “I got it, what’s next?”, keep reading too. We live in the Internet of Things era — a decade of totally accessible awesome technology. Still, when was the last time something new completely blew your mind? And, come on, it can’t be the iPhone… Customers are unimpressed, almost cynical because of the oversaturated market. Then what does innovate on purpose mean? Make the time- and resource limitations work in your favour by really prioritising and focusing on the essentials (muting the noise). You don’t reinvent the wheel — create, evaluate, develop, decide. When you innovate on purpose you invest in creativity, not in admin work, and that’s such an advantage in a linear over-saturated world. Most of all, you do not wait for the big idea to strike but plant good seeds so you can grow one (or many). Sounds just about too good to be true, but there’s more.
When you know how to innovate on purpose, you have the power to scale it up or down based on the desired future projection. For example to improve efficiency or save costs, a.k.a. continuous improvement, you are after quick wins/fixes that address what you currently do. One level up are the transformational innovation initiatives that explore opportunities you could be working with - to change the face of your brand, offer, anything. The ultimate shift from makeup to makeover is what’s called disruptive innovation. These are the game changers I talked about above and precisely because of their supernatural status they don’t come easy or to everyone. But to kill all the caterpillars and then complain there are no butterflies is just ludicrous. Ideas don’t simply appear, they are the product of human intention, reflection and interaction. Any idea out there has origin but the ownership is shared (belongs to everyone in your organisation or those who have been explicitly selected) so it’s highly recommended you maintain this open adoption exercise — creativity is not only beautiful but infectious too. What else is shared is the responsibility to provide the greatest possible input so you end up with the original idea on steroids, in a good way. Finally, making the decision is as tough as it sounds and requires higher level of industry proficiency. Killing projects might not be the nicest thing to do but can still be the best, saving you tons of time and money on the way to success.
To make your life easier we have, in fact, already provided a tool to crowdsource ideas (also on the go, via the App), to develop and evaluate them hassle-free and trim the stage-gate process like a pro. Click on the link below, you can thank us later.