Companies choose outsourcing to achieve their goal faster, cheaper, and more efficiently than they could do themselves. However, this doesn’t mean outsourcing is an easy route. For a minor one-off task, finding a vendor with adequate experience, proper stack, and reasonable prices is enough. However, the more ambitious the project gets, finding not only a qualified contractor but a reliable partner becomes essential.

We’ve lined out some features that make a good product discovery team great in a previous article, but why is it so important? And are there any peculiarities innate for a custom project that you should know about? — Product discovery is a product development stage aimed at, despite the name, not just figuring out what the end product should look like but why building it in the first place, what problem the product or a feature is supposed to solve, and how to organize further work.

When developing a product or a feature, teams all too often jump straight to searching for a solution without a proper problem definition. It feels natural, especially when the customer already has a list of features in mind or the team has been working on the product for a while. …

What does it take to be one of the best developers in your country? Apart from delivering high-quality software solutions and services, our team also passionately dedicates themselves to making sure our clients are satisfied and happy with the end product. …

During their work experience, apart from implementing the platform for ad campaign planning and optimization, the Inventale team solved other business tasks of our clients and partners, often exceeding the field of online advertising. We are proud of such projects as: Mobile application “virtual stylist” Predicting movies’ and TV shows’…

Inventale Platform will expand Burt Intelligence’s advanced ad analytics solutions with its AI-based media planning tools. — Inventale’s core mission has always been to empower publishers with tools to tackle industry challenges, unearth growth opportunities hidden in data, and regain control of ad monetization. …

Publishers don’t have to risk their business by settling down for suboptimal workflow and unfulfilling partnerships. — An unscheduled internal audit is worth conducting when the media platform, company strategy, or market itself undergoes changes. In other words, now it is about time. An audit will allow the publisher to identify weak points in business processes, unearth root causes for an issue, and determine ways to resolve…

Regular IT architecture revision and updates make for a company’s reliability and growth. — Data packets that went missing. Server crashes that are more frequent than employees’ coffee breaks. The layering of code kludges and workarounds tracing back up to five generations of programmers. To keep any of the above scenarios off from victimising a business, one needs to regularly audit hardware and software…