? The article is about precisely that situation: middle-aged male editors telling twenty five year…
David Streever
11

“The part you quote is about that: not romantic advice.”

How many times do you need it explained. We are talking, as is the article (although the author may not be aware of it,) about the interaction between the sexes. Magazine articles which deal with such issues are all about inter-sex relations. In fact most things are. Our biological imperatives to pair-bond and re-produce constitute our most powerful instinct after survival itself; therefore they are drivers, either consciously or subconsciously behind pretty much everything we do.

When people complain that everything is about sex; they are not far wrong. Everything is about sex for chimps and wolves and squirrels too. The author, like so many PC group-think faddists, has written an article about interaction between humans while ignoring the basic instincts that drive humans. A woman’s magazine is 99% about sexual attraction. Fashion, the cosmetic industry, the media; everything from fat-pride to diets and fitness advice; it is all at its base about sex.

And yet the author complains that men behave differently from women and that women and men expect different standards of each other: That is because humans are genetically hard-wired to do that, because the species would not have survived so long if we were not.

It is not important to me that this happens evenly. Things rarely happen evenly because we are a sexually dimorphic species. If we were the same then we would have died out millions of years ago.

As for what 25 year old women want to read; let me give an example. In 2011 a book called 50 Shades of Grey came out. It was an instant best-seller mostly bought by women. Now there is no 25 year old woman with a degree in gender studies or sociology, who would have been seen dead with that book; but tens of millions of them were reading it.

And no: I didn't read it but then I wouldn't admit it if I did.

So Yes: I think that a middle-aged editor (male or female) probably has a much better idea of what 25 year old readers will buy than a 25 year old. That middle aged editor has years of experience in the market for a start; and generally middle aged people are more grounded in reality and not in PC group-think. They know what sells and what doesn’t. That is the measure of what people like; not the opinion of some clueless 25 year old who frames her opinions around whatever is the latest trendy fad and probably changes them twice a year at least.

Editors and publishers are interested in what the market says; not what the new-hire says.

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