All Eyes On Microsoft India: Will Anant Help Turn The Page?

It takes one brain to dream of change but many a handful to turn it into a reality.

Satya Nadella has done exceptionally well to dream up a new and improved Microsoft and steer the company strategy accordingly. However, the company’s ability to actualise this on the ground still remains to be largely work-in-progress and in many ways a distant dream. Albeit this applies to nearly all Global markets, it is particularly true for India.

Microsoft India is undergoing significant leadership changes at a time when the company is up against aggressive competition from both old and new vendors alike. The list includes AWS, Google, IBM, SAP, Oracle, VMware, Ramco, MobileIron, among others. Falling in close heels after Karan Bajwa’s recent departure from his post of Managing Director, the current Microsoft India Chairman Bhaskar Pramanik is set to retire. Replacing Bhaskar, Anant Maheshwari will join Microsoft India as President starting 1 September 2016.

With Karan’s departure and now Bhaskar’s upcoming retirement, Microsoft India can well be expected to find itself at crossroads.

Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research believes “that here on the company can either treat Anant Maheshwari’s entry as a fresh beginning and infuse much needed new ideas under a new leadership or else choose to run business-as-usual and not challenge the status quo. At Greyhound Research we believe it should be the former.”

Microsoft India is facing intense competition in the Cloud business. The company’s decision to provide Microsoft Azure and Office 365 from local data centres in India was expected to drive public and hybrid cloud adoption. However, per a recent Greyhound Research global, independent study titled, Cloud Adoption Index 2016, 70% Independent Software Vendors (ISVs) and Start-ups in Asia Pacific including Japan (APJ) region stated their intent to use (or continue using) AWS because of its strong ecosystem base which lends them more opportunities for monetisation.

The competitive pressure is not limited to the Cloud alone…

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