Making Your Product A Habit: The Hook Framework

Hari Vinod
Dec 30, 2018 · 14 min read


Hook Cycle

Habit Zone


External Triggers
Internal Triggers


Fogg Behavior Model
Elements of Simplicity

Variable Reward

Variable Rewards


Five Fundamental questions for building effective hooks

Manipulation Matrix

Manipulation Matrix

Habit Testing

Where to look for Habit-Forming Opportunities

Hooked: How to build Habit-Forming Product — Book Summary

Nir’s Hooked Model in Slideshare

Hooked Model

MBA597 Must Read — Hooked by Nir Eyal

Recommended Videos

References -

Hari Vinod

Written by

Group Product Manager at Tally. I love building delightful products for diverse customers.

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