The problem we are solving is not programmatic — it’s about embedding a new belief in the life stories of millions of people. This is a more subtle point that I’ll go into below. Briefly here, we don’t need a new organization to manage the transition to planetary thriving. What we need is the cultural acumen to set clear intentions and achieve them systemically at the societal scale. This has more to do with lived narratives, belief systems, and social norms that align with this capability.