Edible Internet is a post-privacy experience created by Swallow Twice. These location-tracking dietary supplements will help you prepare for a post-privacy future (and present).
The future is private.
They say. Privacy is advertised widely and is being used as an asset to promote products and services around the world.
But maybe privacy is overhyped.It’s not that we’re losing privacy, it’s that the definition of privacy is shifting. So is the definition of sharing; the things we are expected to share and with whom.
Transparency is the new privacy. So we made Edible Internet to help train for the future.
We created this experiment to play with our privacy and provide people training for a future when their location is being involuntarily shared. We simulated a post-privacy experience, to practice sharing location data with tangible strangers.
How your pills work
- Receive your pills from a licensed post-privacy specialist.
- Activate your pills by scanning the package.
- Select your preferred strength.
- Consume entire contents of the package.
- Build your post-privacy confidence with the support (and location) of people like you.
We chose pills as the physical element of the experience to highlight the intimacy with which we adopt technologies.
Why are people uncomfortable sharing their data? Because data is intimate. So we wanted an equally intimate solution to ease people’s fears of being surveilled.
The metaphor helps us embrace the inevitable future (and hard-to-swallow present presence) of pervasive technology. We put aside our concerns, accept the fact that our locations are already being tracked on a daily basis, and swallow our fears.
Swallow your fears by joining our experiment here.
Edible Internet at Ars Electronica ’19
The experience was introduced for the first time during the Ars Electronica festival 2019 in Linz, Austria. Echoing festival’s theme of ‘Midlife Crisis of the Digital Revolution,’ we invited people to participate in an experiential satire on surveillance capitalism.
We created a WhatsApp group specifically for the event, through which participants could share their location with the others in the chat. By using a messaging platform, we gained the added bonus of communication within the group.
Humans behind the scene:
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