How design can make an app more successful?
With the increasing number of global mobile users, mobile apps have culled out a prominent place in business applications. The success of the app depends on a plethora of factors and often a combination of determinants. Out of all these, the user experience (UX) tops them all. This of course, is dependent on the design of the app. Design of the app decides whether the app would be accepted or rejected by the users to a great extent. There are different elements of design, when used in optimum combination makes the app unforgettable by the users. That’s the business advantage that one can reap from the design of it.
If design is a determining factor for success, the user interface designer should ensure that the interface is absolutely easy to use right from the beginning. The app shouldn’t in any way irritate the user by asking too many questions and the functionality provided should be exactly what is required and not more. The tasks included within the user interface should also be easy to perform emanating an aura of simplicity in the whole design. Cluttering of too many functionality should be avoided to retain users and minimize drop off rates.
The visibility of the user interface elements is also an important point with the vital information. This would certainly add value to the interface design. Sticking to the best practices of the industry is a great way to start with. These are tested and proven ways which the customers are already familiar with and has a success rate as well. In this respect prototyping can be a great way of arriving at the right design for your app. Prototyping calls for limited investment but offers great benefits as the interface design approach is shared with fellow colleagues and friends to gain valuable insights based on their feedback.
The user is the most important factor and team should wear the shoes of the end user while designing the app. Understanding the user’s mindset is vital in designing the right app and different usability tests can be helpful to get the insights. Focusing on the user and making them delighted is the end objective and in this context taking feedback from end-users about their expectation can go a long way in designing a successful app. Nevertheless, some of the factors which affects the user experience have to be kept in mind while designing the app are enumerated here.
User interface design
The user interface can include anything from screen size that the target devices employs to notifications or the virtual keyboard that pops up when demanded. The two major mobile platforms namely Android and iOS have been relentlessly releasing newer updates for making a better impact to the end users. Following these updates and making use of the new features while developing the app is a great way to create more interactive designs that are liked by users. In the ever-changing mobile landscape, this approach keeps the design competitive as well.
Use of minimal UI design
For providing the user with a seamless user experience the growing trend is to use UI design minimally. The key principle that has been prevalent is to present the user with the minimal information that they need to know. This perspective of keeping the interface simple has become popular as the app need not be just great to look at but needs to be highly functional as well. It should also enable the seamless operations like sign up, in-app purchase and other important operations, which certainly improves the user experience. Along with these factors a bright and large CTA button can accelerate the rate of conversions. Minimal UI design has proved to be vital in case of registration screens where collecting the data that is absolutely necessary has been one of the other growing trend. This has proved to increase the sign-ups and minimize the drop off rates.
Selection of colors
Research always found out that color plays a crucial role and has profound impact on important metrics of the mobile app like registration and conversion rates. It’s a proven fact that certain colors help in instilling the propensity for taking actions. As colors affect psychologically and helps in emanating certain feelings in the real world, the same holds true for mobile applications. Colors like green and red are said to be ranking high in conversion rates when used in CTA buttons.
Although design is a crucial determinant for the success or failure of a mobile app, it is a subjective issue. For this reason the best approach is to measure and monitor the app’s UX from the first day, itself. The app analytics helps marketers, developers and designers to understand the reason behind the quantitative data and the key metrics. Such analytics like touch heatmaps and user recordings help designers to delve deeper into the user experience. This helps in refining and designing a better UX that serves the business objectives and drives success.