How to build and grow your Facebook Page successfully to reach millions of fans ?

Creating a Facebook page is an easy task, but getting some quality followers is not easy ! I am not talking about 1000 or 2000 likes. To make a significant impact on our business/marketing, we should be able to generate likes in a large scale which is something like 50k, 100k, 500k etc depending upon the nature of pages we create. The first question we face here should be “Is it possible to create large volume followers without spending money on advertising?”. The short answer is “Yes”. But it will take time and daily efforts. The best approach I am suggesting is a mix of paid and free methods. In fact, if we are serious about the page, why should we stick only to the free marketing? I would say “Spend some money to earn more” :)

I would like to split the methods available into 3 categories.

  1. 100% genuine methods -Free
  2. 100% genuine methods -Paid
  3. Little bit shady methods -Free / Paid

I am fully recommending 1 and 2 only . Still you can try 3 only if you are ready to take some risk and you are in need of high volume followers in short time span.

I would like this keep things short rather than writing an essay about these simple things . Just listing the points in short . You can ask your doubts / clarifications in the comments so that I can reply you for specific queries, if any.

Method 1 : 100% genuine methods — Free

Here are the major points I consider as the key points for the organic growth of a Facebook Page

  1. Make the page complete — Fill all relevant fields, profile picture, cover photo etc
  2. Invite all your friends to like the page (Get the same done by some of your friends, if possible )
  3. Post Fresh Content as much as possible — It is not practical in certain type of pages . Anyway, try to do this up to maximum extent.
  4. Do regular posting — My suggested rate of posting is 2–5 posts per day. Still you can change it as per the type of page. For example , a news page may demand more than 20 updates / day.
  5. Use a mix of promotional posts and normal posts — I suggest to keep promotional posts below 20% which means do not post more than 2 promotional posts when we create 10 posts in total for the page .
  6. Post types should be mixed (Images, text, Links and Videos) . Majority should be images. Post videos if you have original videos of your own only.
  7. Use relevant hash tags (maximum 3 ) in 50% + posts (Means do not use hash tags in all posts )
  8. Create a curiosity in followers through some posts occasionally (It can be a small question, poll , opinion etc )
  9. Always respond to user comments. Comments can be positive or negative. But you should reply to both in a clever manner.
  10. Like related pages as your page (Not as your personal profile)
  11. Comment on related pages as your page (Not as your personal profile. Always write good,meaningful and long comments.)
  12. Like interesting posts on related pages as your page (Not as your personal profile)
  13. Join related groups using your personal profile (Can be a second/ dummy profile with admin access of the page)
  14. Share your best posts to relevant groups 1–3 times a week ( 20–30 groups will be fine) using your personal profile
  15. Do some like exchange using Websites like Addmefast.com up to 3 times a week (You can skip this if you believe it is not 100% genuine method)
  16. Do some post like / post share exchange using Websites like Addmefast.com up to 3 times a week ( You can skip this if you believe it is not 100% genuine method)
  17. Try to make some posts about trending topics (1–3 times a week)
  18. Invite people who interacted with your page and not liked your page (You can do this by clicking on the number of likes below each post. A pop up will open with invite option)
  19. Cross Promote (Share page / Share posts ) with other pages you own/ manage.
  20. Promote FB Page link in all useful places as much as possible (Email Signature, website, twitter, google plus, Pinterest, Instagram etc )

Method 2: 100% genuine methods — Paid

Paid methods can save time, instead you need to spend money!

  1. Follow points 1–8 from method 1(Highly recommended) . 9 can be optional , but will be good. You can skip 10–20 as it is more time consuming.
  2. Run Post engagement ads in Facebook (Select best post of the day to run a sponsored campaign. Never use optimized rate. I recommend CPC Campaign)
  3. Run Page Like ads in Facebook (Never use optimized rate. I recommend Cost / Page Like Campaign)
  4. Create videos related to your page and upload it in Facebook page ( You can create using adobe Spark for free or hire someone for cheap price from fiverr.com). Make sure to advertise the videos using FB ads and use relevant hash tags

Method 3: Little bit shady methods — Free / Paid

I am not recommending these methods . Use at your own risk !

  1. Follow points 1–8 from method 1(Highly recommended) . 9 can be optional , but will be good. You can skip 10–20 as it is more time consuming.
  2. Do extensive like exchange in different platforms.
  3. Purchase some cheap likes from websites like fiverr.com
  4. Upload videos of others . Find viral videos from youtube and facebook, Download it , Edit a bit (may be change music, change video name, Cut some parts , join 2 videos etc. Otherwise it will be rejected and your page may get banned too.) and upload to your page.
  5. Market the viral videos in related facebook groups (Share maximum . Videos can go viral easily and get you thousands of page likes daily)
  6. Advertise the best viral videos (FB post engagement ad) occasionally.
  7. Promote the video links in messenger groups like watsapp, hike, imo etc to generate traffic.
  8. Purchase points from like exchange sites or upgrade to premium account with unlimited points.
  9. Do post share exchange and post like exchange daily (At least 1 post /day with 50–100 likes and shares)

I am aware that there are many extreme black hat techniques like click jacking. I am not going to recommend any of them ever. In fact, I am not recommending even method 3. Always try to stick on to method 1 and 2 only for a stable, healthy Facebook page.

Disclaimer :
I have created and managed several FB Pages of my own as well as for clients for the last 3+ years . These are my personal views only (These tips definitely worked well for me ). Everybody may not agree with these tips . Please comment your views below so that we can have more insights in detail.

What I have done / achieved in FB ?

I have created and managed 20+ pages using method 1 (Achieved up to 500K followers maximum), 10+ pages using method 2 (Achieved up to 1 million followers maximum). Never done method 3 for any of my real pages / client pages . But I have experimented all these shady methods and I can say everything works ! But there is a risk (Even there are chances of complete suspension of page)

I know these are not that much high numbers comparing to many successful pages in Facebook. Still I am sure, the business owners (my clients) got benefited in almost 90% of scenarios.

Sorry , I cannot disclose details about these pages as most of them are owned by my clients . If you need, I can provide samples of my own pages which is fairly new and small.