“In most startups, the company culture evolves haphazardly. That’s a real shame. The culture should be well defined from the beginning…. Culture is the underpinning for success.”
–John Scarborough, co-founder IP5280 (acquired by MegaPath)
Most of the time we know, but do not realise, the importance of a company culture. Especially in start-ups, when we are so caught up with the haphazard spiral of firefighting. One thing leads to the other and before we know it, the result of not establishing a suitable corporate culture has left its impact.
But it doesn’t have to be that way.
Today at Swedish App Scene, we will share a few tips on how and what a start-up can do to keep its company culture strong and empowering. …
We see big brands every day, and we intuitively know that there is a value in brands. An effective brand strategy renders a major head start, especially for start-ups. However, rebranding comes neither easy nor cheap. When a start-up is just gaining traction with the limited resources, should they consider rebranding?
On average, companies will rebrand once every seven to ten years. For start-ups which can be considered to be relatively young as opposed to this backdrop, does this mean that they do not need to rebrand themselves now?
Well, there is usually a spectrum of reasons a business needs to rebrand. Brands play a part in molding customer experience. By changing your brand, you affect how customers feel about a service. More importantly, how employees should deliver on the brand. …
Why does the world need start-ups? We existed without them a while back, and we seemed fine. Many industries today are also dominated by a limited number of widely respected industry leaders. How should start-ups gain a foothold then?
Today we investigate how start-ups will relate to large incumbents in the current age. In particular, why start-ups are important to large firms. Many of these ideas are inspired by Anders Broström, an economics professor from the Royal Institute of Technology in Stockholm.
As what Clay Christenssen has defined disruptive innovation to be- a product offering which is below-par with the current industry standard in terms of quality at a more competitive price. …