Grip Sling: Empower others to lead the movement

Check out the hashtag “fitness” on Instagram and brace yourself for 15-second clips of raw, dripping sweatiness secreted by workout enthusiasts across the globe. This demographic believes in the power of the “selfie,” or the level of positive influence one person’s shredded body can have on someone else’s fitness journey.

According to Space Coast, FL entrepreneur Christos Meimaroglou, he has developed a product called Grip Sling that serves to inspire the exchange of creative workout routines online. A couple bucks gets you a pair of workout straps with loops at both ends. He says paleo workout enthusiasts and amateurs alike use Glip Sling to add unique, challenging indoor or outdoor exercises into their fitness routine.

Christos says he has spent few marketing dollars on selling the product because it sells itself.

“I spent the first six months just contacting real people with real [Instagram] followers and telling them about the product,” Christos said. “Now, I’m in a position where people are reaching out to me for the product, rather than the other way around.”

At a Groundswell demo MeetUp last week, Christos worked with other entrepreneurs to help fine-tune stronger inbound marketing for their own products and services.

For more information on how building a social community can yield a near-effortless stream of revenue, check out the MeetUp recording below…

Want to plug into our entrepreneur community? Join our free weekly MeetUp to see how you can help launch more moonshot ideas in Space Coast, FL.