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Hannah Swenson
Hannah Swenson

Hannah Swenson

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Hannah Swenson
Hannah Swenson
Dec 16, 2015 · 1 min read

Pitch

Pugh Chart

Final Idea

I chose the Dried Fruit Rounds as my final idea, based off of my survey results, analyzing the above Pugh chart, and how well they fit into the Annie’s brand. I kept the name ‘Dried Fruit Rounds’ because it explains exactly what…

Hannah Swenson
Hannah Swenson
Nov 22, 2015 · 9 min read

Evaluation

Market Survey

I began my product evaluation by sending out an online survey through Qualtrics. I collected 15 responses.

Link to Survey: https://umn.qualtrics.com/SE/?SID=SV_9uWW2ySrqqVKn0F

1

4 responses
Hannah Swenson
Hannah Swenson
Nov 10, 2015 · 6 min read

Structured Ideation

This objective of this assignment was to idea using the SCAMPER outline as well as a table-based tool to alter existing snacks and ultimately create new ones. I started off altering Annie’s Bunny Fruit Snacks, but I was having a really hard time being creative, so I added Bunny Crackers as…

3 responses
Hannah Swenson
Hannah Swenson
Oct 26, 2015 · 5 min read

Blue Sky

My General Ideas

I have trouble just throwing ideas onto paper and not over-thinking everything. I spent…

1 response
Hannah Swenson
Hannah Swenson
Oct 15, 2015 · 6 min read

Research

Ask (Interviews)

Questions Asked

I wanted to interview people that have significant interaction with children and would provide children with snacks frequently or the children themselves (with parental permission, of course). I continued the…

1 response