28 FREE Tools by Google That You Can’t Afford to Miss Out (Especially If You’re a Content Creator!)
(These 28 tools by Google will literally change the game for you.)
In this fast-paced digital era, finding the best tools without breaking the bank is a dream come true.
Don’t you think so?
As a content creator, harnessing the power of free tools can significantly enhance your productivity, organization, and creative output.
When it comes to free services, Google offers a treasure trove of resources that can elevate your content creation game.
In this blog post, we will explore 28 must-use free Google tools specifically tailored to meet the needs of creative personnels just like YOU.
From organizing your ideas and managing your projects to enhancing your visuals and reaching your audience, these Google tools have got you covered!
So, without wasting too much time, let’s dive into the world of Google tools!
1. Google Drive
Google Drive is a cloud storage and file sharing service that allows you to store, access, and collaborate on your content from anywhere.
With generous free storage space, you can keep your files, documents, images, and videos organized and accessible using this tool.
Every Google Account comes with 15 GB of storage that’s shared across Google Drive, Gmail, and Google Photos. When you upgrade to Google One, your total storage increases to 100 GB or more depending on what plan you choose.
Source: https://one.google.com/faq/storage
I also use Google drive to share my digital files with my customer.
For example, when I have to share some SVG file with my ETSY customers, I just upload my files to Google drive, and then get a shareable link. Now, using Canva I create a PDF and then add the link to that file.
Following this method, you too can share heavy files without paying a single penny. Do give it a try!
2. Google Docs
Google Docs is a powerful online word processing tool that enables you to create, edit, and collaborate on documents in real-time.
With its intuitive interface and advanced formatting options, Google Docs is an excellent choice for drafting blog posts, articles, and other written content.
It also provides seamless integration with Google Drive, making it easy to access and manage your documents.
And one more good news, Google Docs has also integrated Bard.
I have tried Bard to find out some interesting product description for my SVG products. Here’s what I find!
If you’re not happy with the tone of the content, you can also use the Refine feature to make some necessary modifications.
So, you have your own in-built AI assistant in Google too!
3. Google Sheets
You must have heard about Google Sheets!
It’s is a versatile spreadsheet tool that allows you to organize, analyze, and visualize data for your content creation projects.
It doesn’t matter whether you’re tracking analytics, managing editorial calendars, or creating content plans, Google Sheets offers powerful features and customizable templates to streamline your workflow.
I also manage my workflow using Google Sheets and I actually love them!
4. Google Calendar
Calendar is the most important tool, especially for content creators.
If you want to stay ahead of the game, you need to keep a track of your content.
Suppose if you’re working as a POD (Print on Demand) seller, you need to pay attention to the upcoming days, or trending topics to make sales.
If you have a pre-planned content calendar, you can create and upload your designs on a number of sites and that too without much hustle.
So, how will our free tool aka Google Calendar help us in doing this?
Let me explain.
Google Calendar is a robust scheduling tool that helps you stay organized and manage your content creation deadlines, meetings, events and much more.
You’ll love its user-friendly interface and integration with other Google services.
By using this tool you can easily stay on top of your content creation schedule.
5. Google Keep
Now, let’s talk about our fifth free tool — Google Keep.
Imagine, you’re working on one of your projects or you are amidst your way and suddenly an idea sparked in your mind.
Google Keep will help you save that idea!
It is a note-taking app that allows you to capture and organize your ideas, inspirations, and to-do lists.
If you’re using this amazing tool, you can do a lot of things. You can quickly jot down content ideas, set reminders and do much more to ensure you never miss out on a creative thought.
It also offers a simple interface and syncing capabilities across various devices.
6. Google Analytics
Analytics or performance chart is the heart of content creation game!
You need to have a look at your analytics to see what works for you and what didn’t.
Although there are a lot of tools available to track your analytics, Google Analytics is one of the best tools you’ll ever come across.
It is a powerful web analytics tool that provides valuable insights into your content’s performance.
It specifically tracks your key metrics such as page views, audience demographics, engagement, etc.
By keeping an eye on your analytics, you can make data-driven decisions to optimize your content strategy and by doing this you can easily reach your target audience more effectively.
So, when are you going to try this tool?
7. Google Trends
Trends are the real determinants of your success as a content creator, no matter which platform you are using.
Though each and every platform has a different way of interpreting trends, and you cannot track each and every single site to see what people are actually searching, what you can do is use this super powerful tool — Google Trends.
I also use this tool, when I have to do research for my content.
Without a doubt, it’s a fantastic tool for content creators. It helps you discover trending topics and explore the popularity of specific search queries.
Yes! You hear me right.
You can see what people are actually looking for by identifying popular keywords.
Once you have real-time data, leverage that data, uncover niche interests, and tailor your content to resonate with your audience’s interests and current trends.
Trust me, if you follow this trick, you will get those eyeballs. That’s a promise!
8. Google Keyword Planner
Google Keyword Planner is a valuable resource for optimizing your content for search engines. It provides insights into keyword search volumes, competition levels, and suggested keywords related to your content topic. By incorporating relevant keywords, you can improve your content’s discoverability and organic reach.
To use this tool, first you need to create a Google Ads account. It’s absolutely free!
Once you’re done with your account setup, find Keyword Planner option and use it to find the relevant keywords.
9. Google Search Console
Generally speaking, Google Search Console is an amazing way to check the performance of your website across Google.
It offers invaluable insights into how your content performs in Google’s search results. It also provides data on search impressions, click-through rates, and indexing issues.
By monitoring your website’s performance, you can identify opportunities to optimize your content for better visibility and search engine rankings.
To know about this tool in detail, go here: https://developers.google.com/search/docs/monitor-debug/search-console-start
10. Google Fonts
Fonts are the real game changers!
With an extensive library of over 1,000 free and open-source fonts, Google Fonts can be your Font Buddy!
It offers a treasure trove of typographic possibilities for designers, content creators, and enthusiasts alike.
From classic and elegant to modern and playful, you’ll find a ton of fonts that will suit your project needs.
So, use Google Fonts, find the perfect font for your projects and add charm to your designs!
11. Google Optimize
Google Optimize is a powerful testing and optimization tool that enables you to experiment, refine, and improve your website’s performance.
You can conduct A/B tests, multivariate tests, and personalized experiences to enhance user engagement, conversion rates, and overall user experience.
It empowers you to deliver a seamless and personalized website experience that captivates your audience and drives meaningful results.
You can check their integration here: https://marketingplatform.google.com/about/optimize/features/#integrations
12. Google Alerts
In today’s fast-paced world, staying updated on the latest trends, news, and mentions relevant to your interests is crucial.
Google Alerts is a useful tool provided by Google that allows you to monitor the web for specific topics or keywords and receive email notifications when new content matching those criteria is published.
Here’s how you can use Google Alerts:
Accessing Google Alerts: Go to the Google Alerts website by typing “google.com/alerts” into your web browser’s address bar, or simply search for “Google Alerts” in Google and click on the first result.
Sign in (optional): If you have a Google account, signing in can be beneficial as it allows you to manage your alerts more effectively and sync them across devices. However, you can use Google Alerts without signing in as well.
Creating a new alert: Once you’re on the Google Alerts website, you’ll see a search bar where you can enter the topics or keywords you want to monitor. You can enter multiple search terms, separated by commas, or use quotation marks for exact phrases. For example, if you’re interested in “artificial intelligence,” you would type it into the search bar.
Customizing alert settings: After entering your search term(s), you can customize various settings for your alert:
- Result Type: Choose between “Everything” (all types of content), “News,” “Blogs,” “Videos,” “Discussions” (from forums and discussion boards), “Books,” or “Finance” (for financial information).
- How often: Select how often you want to receive email notifications. Options include “As-it-happens,” “Once a day,” or “Once a week.”
- How many: Decide whether you want to receive all results or only the best results.
Remember that Google Alerts depend on the content available on the web, and some niche topics may not have frequent updates. Also, be cautious with overly generic search terms, as they might generate an overwhelming number of results.
13. Google AdSense
If you’re a content creator looking to monetize your digital assets, Google AdSense is your go-to platform.
As a leading advertising network, Google AdSense enables you to earn revenue by displaying relevant ads on your website, blog, or YouTube channel.
It also offers seamless integration, targeted advertising, and robust reporting features, thus helping you in maximizing your earnings while maintaining a positive user experience.
14. Google My Business
Do you want to establish a strong local presence for your businesses?
If you answer is YES, then you must check Google My Business.
It is the ultimate tool that will enhance your online visibility and connect with your local audience.
By creating a business profile, using Google My Business, you can provide accurate and up-to-date information about your location, opening hours, contact details, and more.
In this way, customers can easily find and review your business on Google Search and Maps, giving you a chance to build credibility and engage with your audience.
It doesn’t matter whether you’re a local store, a service provider, or a content creator targeting specific regions, Google My Business amplifies your local presence, attracts potential customers, and drives foot traffic to your doorstep.
So, take control of your online presence, connect with your local community, and let Google My Business propel your success.
15. Google Forms
Google Forms are definitely your gateway to interactive engagement.
They really take away the mundane of tedious surveys and uninspiring questionnaires and transform it into an interactive adventure.
From creating quizzes that challenge minds to crafting feedback forms that capture valuable insights, Google Forms offers a versatile range of features and customization options.
Share these forms with your target audience and track the analytics in real time and that too in the form of automated summaries.
16. Google Sites
If you’re not a coding wizard but still want to create a captivating online presence by building your own website, then Google Sites is the perfect fit for you.
Yes. You don’t need to possess any coding or designing skills to make your website on Google, if you’re using the Google super tool, our very own — Google Sites.
Google Sites empowers you to bring your ideas to life.
From showcasing your portfolio and creating informative blogs to building interactive landing pages, Google Sites offers a vast array of templates, customizable features, and drag-and-drop simplicity.
This drag and drop feature is so simple that you can finish a website in just one hour.
17. Google Blogger
If you wish to start your own blog and that too free of cost, then you should try Google Blogger.
It’s the best resource for all those who are just starting out.
I know, you can create a website using WordPress and that too is available in drag and drop format, but still, I would suggest you to try Google Blogger to have a feel of how a blog actually works, especially when you’re just beginning out.
To use this tool, go to https://www.blogger.com/about/?bpli=1
Click on Create your Blog and follow the further process. You will also get a domain and that too free of cost.
Explore its features and have a feel of the backend working of a blog!
18. Think With Google
Think With Google can be your go-to resource for industry trends, consumer insights, and marketing inspiration.
This dynamic platform offers a wealth of articles, case studies, and research reports that help you stay on top of the latest trends.
By providing valuable industry insights, success stories, and innovative marketing strategies, it enables you to anticipate market shifts, understand consumer behavior, and make data-backed decisions that drive growth.
It also provides some incredible tool for marketers. Have a look.
19. Google Jamboard
Google Jamboard is a collaborative digital whiteboard that sparks creativity and enhances teamwork.
Think of it as Canvas’s Whiteboard.
Suppose an incredible idea stuck in your mind and you want to share it with your team members, you can use Google Jamboard to do so.
By using this tool, you don’t need to gather your team members at one place to have a productive brainstorming session.
Its interactive canvas, intuitive tools, and real-time collaboration features allows you to brainstorm ideas and visualize concepts within a matter of minutes.
20. Google Feedburner
Looking to amplify your content distribution and engage your audience?
Google Feedburner helps you to manage and optimize your RSS feeds effortlessly.
Let me simplify it a bit. Think of it as email marketing.
Suppose you own a blog and you have uploaded a new article. Now, if you’re not using any email marketing service, what you can do is use –Google Feedburner.
By using this tool, you can deliver your content directly to your subscribers thus ensuring that your content reaches the right people at the right time.
Do give it a try, if you’re ready to deliver a content experience that keeps your audience coming back for more!
Read more here: https://support.google.com/feedburner/answer/78982?hl=en
21. Google Digital Garage
If you’re worried about finding the best platform to learn digital skills and that too without spending a penny, then I have the best tool for you — Google Digital Garage.
This comprehensive platform offers a wide range of free online courses and certifications that cover topics like digital marketing, web development, data analytics, etc.
As you know, technology is changing at a drastic speed.
Every day we see a new development.
To cope up with the emerging technology and to be able to use it for our advantage we need to learn those digital skills.
Google Digital Garage can help you develop those skills. They help you equip with valuable skills, industry knowledge, and practical tools.
And by becoming efficient at what you do, you can seize any new opportunity that come your way.
22. Google Merchant Center for Retailers
If you’re an e-commerce retailer looking to amplify your online presence, Google Merchant Center can be your next big move.
This incredible platform allows you to upload your product listings, showcase them in Google Search results, and reach millions of potential customers.
Now, you must be wondering how much it cost.
It’s free!
Yes, you don’t have to spend a single buck to use this service of Google.
By providing a streamlined platform for product management, optimization, and visibility, it helps you attract shoppers, boost conversions, and scale your online business.
So, start putting away your catalogue to showcase your products to the world.
23. Google for Startups
Startups are at peak nowadays.
If you too want to do the same, Google for Startups is your partner in this incredible journey.
This initiative provides resources, mentorship opportunities, and community support to help startups thrive and grow.
When you’re just starting out, figuring everything seems challenging and everybody hasn’t got the resources to navigate their path towards success in the absence of proper guidance.
But! But! But!
Google for Startups is there for you.
By connecting you with experienced mentors, offering educational programs, and facilitating networking opportunities, it empowers you to navigate the challenges of starting a business and turn your vision into reality.
24. Google Charts
Google Charts is a powerful data visualization tool that empowers users to transform raw data into visually captivating charts, graphs, and maps.
With its extensive library of customizable chart types and a user-friendly interface, Google Charts makes it effortless to create stunning visual representations of complex data sets.
Whether you’re a business analyst presenting insights, a developer integrating charts into web applications, or a data enthusiast exploring trends, Google Charts provides a versatile solution to bring your data to life.
This tool also offers seamless integration with other Google products, making it easier for you to incorporate Google Charts into your websites, presentations, or reports.
25. Google PageSpeed Tools
In the fast-paced digital world, a slow website can be a deal-breaker.
It can really annoy your target audience. But here’s the hack!
You can turbocharge your website’s performance using Google PageSpeed Tool.
It’s a suite of tools which is primarily designed to optimize your website’s loading speed.
By analyzing your website’s speed, identifying bottlenecks, and suggesting optimizations, it helps you deliver a lightning-fast browsing experience that keeps visitors engaged and drives conversions.
To use this tool, you have to go to https://pagespeed.web.dev/ .
Now, enter the URL and click on Analyze. You’ll get a detailed analysis of the website.
26. Google AI
AI is definitely the talk of the town.
Google AI is a collection of tools and technologies that harness the power of artificial intelligence to revolutionize the way we live and work.
It provides a number of cutting-edge solutions from machine learning and natural language processing to computer vision and predictive analytics, that helps drive innovation across various industries.
By enabling personalized user experiences, automating processes, and unlocking valuable insights, it empowers you to stay ahead in the age of AI-driven disruption.
27. Grow with Google
As I told you earlier, digital skills are the currency of the modern world, and Grow with Google is your passport to acquiring and honing those skills.
This initiative provides free training, workshops, and resources to help individuals and businesses thrive in the digital age.
It offers a wide range of educational programs, career resources, and mentorship opportunities, that equips you with the tools and knowledge needed to excel in the digital world.
So, if you want to begin your journey into the digital world, don’t forget to use this free resource.
28. Google Slides
Last but not the least, we’ve Google Slides.
This dynamic presentation tool allows you to create captivating slideshows, collaborate seamlessly, and deliver impactful presentations that leave a lasting impression.
It gives you a vast range of templates, customization options, and real-time collaboration features thus enabling you to captivate your audience, convey your message effectively, and stand out amidst the crowd.
That’s a wrap! I hope you find it worthy!
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