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Big Data is transforming the customer relationship management industry while on its way to being the “disruptive technology” that everyone in the data circles are talking about. It augments our supporter information and arms us with deep customer intelligence. But its arch-nemesis is ‘Dirty Data’.

Dirty Data mainly manifests as:

  • duplicate data/information
  • inaccuracies due to aging data
  • inaccuracies due to human errors

Dirty data can be kept in control by paying attention to Data hygiene. Now, what is data hygiene?

It is defined by the International Data Sanitization Consortium as the process of ensuring all incorrect, duplicate or unused data is properly classified and migrated into the appropriate lifecycle stage for storage, archival or destruction on an ongoing basis through automated policy enforcement.” …

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Have you ever been in tricky online payment situations that give you mini panic attacks ever so often? Ever wondered if your payment did go through? or did it not? or why is it taking so long to give you confirmation? This sure does happen to me a lot and always makes me very anxious to not have control when it comes to things ‘money related’.

Inspired by ‘Designing Mobile Payment Experiences’ by Skip Allums I put together best practices for enhancing mobile payment experiences. If you have not read the book, you must. …

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A typical day in a program or project manager’s life includes keeping a check on every project that the company is involved with, plan for future projects, delegate work, meeting with teams, make sure all the collaborations run smoothly, keep an eye on work dependencies etc. Keeping track of all these is hard, strenuous and results in very crowded and congested spreadsheets. A program manager approached us with this problem and wanted a web application that would solve for this. We ran this project through EDC (Experience Design Center) to take it further.

EDC does the Discovery

At this stage we had a very generic understanding of the project. So, to discover the depth of the problem we conducted a quick and short PDW (Product Discovery Workshop). During the PDW, we met with the stakeholder, a young Program Manager and asked her open ended questions to dissect the problem and convert them into opportunities for us to intervene. …

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Everyday, everything you touch and use is designed by someone. Some are good, some are bad but still they work. In our daily life we carry out a lot of tasks with these things, how many of them are easy to use? and how many of them are hard and completing the task is a nightmare solely because the experience sucks? How many times do we cringe to do a task just because it is unpleasant or frustrating to complete? GBUX — Good and bad User Experiences, this new project aims to tackle this issue. …

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Do you call yourself a Facebook addict? Are you hooked to your Instagram scrolling through pointless feed? I recently read an amazing book by Nir Eyal and went on a spree noticing such addictive behaviors across many applications I uses on a daily basis. Read to find out my take on it.

This article is based on Nir Eyal’s book called Hooked which is about building habit-forming products. He categorizes products as two types, vitamins and pain killers. Vitamins are to prevent a medical condition while painkillers are pain alleviators when the medical condition persists. People can do without vitamins but painkillers are something that people can’t do without. Painkillers have the potential to become a habit as slowly it morphs into a pain alleviating product from a pleasure seeking product. …

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Working in the design industry for the past few years, I have learnt to work with different departments towards the same goal. A complete fully functional product that is easy on the eye and provides a pleasant, if not out of the world, experience. Key to this is following a design language. Read along to find out about Design Language Systems and how you can begin to curate one.

Building a Design Language System

When you read ‘Design Language systems’ you might brush it off as something the design team should be thinking about, but that’s not the case and I’ll tell you why. …

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Blockchain is the new ‘in’ thing that is beginning to take the tech world by a storm. In the years to come, Blockchain will play a central part of most of the transactions that happen in this world. For someone who is just stepping into this amazing and powerful space of technology it is important to understand what Blockchain means, the extent of its power and reach, its capabilities and also influences.

Few resources that helped me understand Blockchain:

What makes Blockchain beneficial over other technologies?

WTF is The Blockchain?

How to know if your business needs blockchain?

Blockchain Project Ecosystem

Banking as we know it, will be long gone before year…

What is a landing page?

It is the entry point to a platform that enables the user to perform an action that leads to positive conversion for business. It should convey the necessary information in a short, to the point and succinct manner. The landing page should not be tied to the website by any global navigation. This limits the options that the user can interact with and guides them towards conversion. Landing pages are of two types,

Click Through or Step Page

A Click Through or as I like to call it, a Step Page landing page is typically used to provide enough information to help the user make a purchase decision. This is a page that directly helps in conversion. This type of landing page is usually used in e-commerce sites where the user should be given enough information of the product to enable him to make an informed purchase decision. …

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A common mistake UX designers make while designing a digital product is they miss out on paying attention to empty states. It leads to the detriment of user’s experience and adds to the user’s cognitive load. Designing for empty states is as important as designing populated screens. The questions to ask yourself while designing for empty screens are,

  • Why is there no data?
  • How to add data?
  • How to make the user add data?
  • How to show the user the process of adding data?

Answering all these questions will lead to the perfect empty state which will lead to an adaptive user base. Having an adaptive user base is any day good for business. The users are faced with an empty state on landing on the platform and there is no data populated. The other scenarios are when the data is cleared or when there is an error. Treating these states right and giving it it’s due importance will elevate the user’s experience. …

This was a design task given to me at an interview when I segued into Experience Design from Architecture. I had fun doing it and loved that it helped me land my first UX job :)

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Product: TV remote for the elderly

Target Audience: Elderly people (60+) above the age of 60. The are mostly:

  • Retired (if in government jobs) or
  • have started to delegate or pass over a business to their successors
  • Homemakers

Their declining health/energy level/motor skills make them take a step back in life and opt for more leisure activities during the day. One such is watching TV. Fine motor skills would be important in using a TV remote, and with its steady but slow decline, it is important to make the user’s experience with a TV remote as easy, smooth and direct as possible. …


Swetha Suresh

Architect turned UX Designer. Forever learning :)

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