My ebook Made From Scratch describes a process for conducting one-on-one customer interviews to discover what customers value relative to a problem, need, or product. The goals are threefold. To develop a deep understanding of what customers value and why. To use that understanding to help you see insights into…

I know that many friends of mine who own businesses are rethinking their businesses today, given the constraints of COVID-19. Some friends have become unemployed and need a way to make ends meet — maybe just a temporary side gig. …

The Lean Startup / Business Model Canvas / Customer Development process for developing a new product (and business) has become widely used, with well-documented techniques. On the other hand, innovation (starting with new product invention and early product development) is still sometimes seen as a serendipitous happening, not a process. …

I have a theory. It’s just a hypothesis. I could be totally wrong. But, since the hypothesis is at least based on some actual observations, I could also be totally right. Whether my theory is right or wrong, you can still take away an important bit of knowledge to help…

True story I have a good friend who started planning startups when he was in high school. He was the idea guy, the planner. His ideas were always software tech companies, but back then he always lacked a technical cofounder. As a result, his earliest ideas never got properly launched. …

First let me say that Maria and Dustin don’t know I’m writing this. I’m not affiliated with INVANTI Ventures in any way. I just happen to believe they have a really good thing going — and that people working with startups everywhere can, and should, learn from them. Last week…