UX Weekly Challenge, 6 ideas to improve eCommerce

At Divante, we decided to launch our own Dribbble. The first idea was to post shots from commercial projects, but we had many problems with it. We are an eCommerce software house, so a project usually takes up to six months, or even more, to complete. We wanted a consistent Dribble profile with regular publications.

Another problem were clients who have their own corporate structure and must maintain some obsolete elements, whereas we wanted to present only fresh and well-polished design.

Joining the UX weekly challenge

When searching the web, I found weekly UX challenges and thought to myself — THIS IS IT! Each week a different task that helps to maintain consistency and gives design freedom. I signed up for it and took 2 weekly challenges on my own to check if this is exactly what I was looking for, and yes, it came out great!

Excited, I ran to our CEO and explained the idea of running a Dribbble. He was pleased with the idea of running consistent weekly releases, but we found one problem: we are an eCommerce software house, so making weekly mobile app designs doesn’t really fit our mission. The conversation turned into a brainstorming session, and we came up with an idea!

Tom, our CEO, liked the idea of having design freedom (not constrained by clients), so we decided that once a week, our UX team will sacrifice one working day to create some innovative eCommerce solution. Of course, one day is not enough to make a good website- UX-wise. We decided to focus very deeply on particular elements like carousels, navbars and reviews.

Our eCommerce UX challenges

As you may know, most eCommerces nowadays uses similar components. There is always some kind of a front page, listing page, product page, and the elements on those pages are always very similar. For example, it’s popular to see a product page with a product photo, description and cross-sells; on a listing page, we often see rectangular blocks with a photo on top, a description in the middle, and an ending with some call to action. Therefore we chose to include most typical components of online stores to investigate and redesign.

For our UX weekly challenge, we choose:

  1. carousel on the front page (case study)
  2. reviews (case study)
  3. upsells / cross sells (case study)
  4. cart (case study)
  5. 404 page(case study)
  6. product block(case study)

With each of them, we’ll take eCommerce best design practices to analyze their strong and weak points, brainstorm a little, and sketch some new, innovative ideas to improve eCommerce solutions.

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