David SwiftThe Opportunities That AutoML Offers EcommerceIn our rapidly moving world, artificial intelligence (AI) is increasingly a part of our everyday routines. From chatbots to forecasting…8 min read·1 day ago----
David SwiftAI Multimodal Model Application In Ecommerce — SwiftERMIn the constantly changing world of AI, the development of multimodal models represents a major advancement. These models, able to analyse…8 min read·3 days ago----
David SwiftThe Rise Of AI In Email MarketingIn today’s ever-evolving email marketing landscape, it’s essential for senior marketers to stay up-to-date with the latest trends in order…12 min read·May 26, 2024----
David SwiftAlarming Rise In Online Return Fraud & AbuseThe rise of online shopping has brought about a new issue for retailers: an increase in online return fraud and return policy abuse…4 min read·May 17, 2024----
David SwiftAutonomous Marketing Standard Operational ProcedureImagine a world where AI and machine learning work together seamlessly to plan and deliver effective marketing campaigns while eliminating…6 min read·May 8, 2024----
David SwiftSelf-determination Theory And The Ecommerce ShopperThe average CMO may no longer be familiar to Maslow’s theories since leaving University, but having expanded earlier in our blog about his…7 min read·May 8, 2024----
David SwiftThe Psychology Of Purchasing Decisions — SwiftERMOn the surface, purchasing decisions appear to be simple. We purchase what we need and want, based on price, quality and availability. But…5 min read·May 7, 2024----
David SwiftWhen Not To Use Deep Learning — SwiftERMDeep learning is all the rage today, as major breakthroughs in the field of artificial neural networks in the past few years have driven…5 min read·May 6, 2024----
David SwiftForbes: The Dynamics Of Hyper-Personalisation And AIWhen it comes to customer experiences, the landscape is changing-quickly. Significant shifts are redefining how companies engage with their…5 min read·May 3, 2024----
David SwiftNeilson Report Winning In Ecommerce 2024 — SwiftERMThe ecommerce landscape is undergoing a significant transformation. Consumers are increasingly turning to online channels for their…6 min read·May 1, 2024----