The Eyes of the Charismatic Never Show Fear or Nerves

You need to believe in something, and to believe in it strongly enough for it to animate all your gestures and make your eyes light up. This cannot be faked. Politicians inevitably lie to the public; what distinguishes Charismatics is that they believe their own lies, which makes them that much more believable.

A prerequisite for fiery belief is some great cause to rally around — a crusade. Become the rallying point for people’s discontent, and show that you share none of the doubts that plague normal humans.