Building your high performing Sales Funnel with Swift Harbour

Swift Harbour
8 min readSep 14, 2020


“The goal of your entire sale funnel and platform is to solve your customer’s problem. When you know the problem, and you build content to draw them in, then offer them a product or service to solve their problem, that’s when the real magic happens. However, getting to that stage takes work and you have to garner their awareness first.”(

What is a sales funnel?

A sales funnel is an optimized group of steps to attract someone to become your guest. The best online sales funnels help your guests quickly decide they want to book with you and easily transition from interested party to paying customer in a simple, consistent and appealing way. This way, from the moment potential guests, become aware of you they are carried along on a journey that increases your margins and helps you provide exceptional booking experiences for guests, automatically, no matter how they discover you.

The sales funnel strategy is so named because, in diagram form, this particular marketing and sales strategy looks just like a funnel!

The Swift Harbour sales funnel, is a purpose-built version of this concept, specifically designed for marinas and campgrounds to optimize and automate their sales processes to not only convert and delight customers but onboard them in a way that doesn’t require any time commitments from your staff.

What Are the Key Ingredients for Any Successful Sales Funnel? refers to the key ingredients of an optimized sales conversion funnel as the three F’s. They are (from the top of the funnel to the bottom) fuel, foundation, and follow-up. (

1. Fuel — This is where potential guests (your target audience) first get interested in your resort and enter into your funnel. They typically are attracted to your resort because of the promise of an exceptional and high-quality resort experience through your website, online marketing efforts, promotions or social media. Digital marketing like great web experiences, landing pages, Facebook and Instagram pages, pictures, and content marketing are surefire ways to fuel customer demand. More modern techniques such as chatbots to answer FAQs, email marketing newsletter signups and social proof of guest demand are becoming popular ways to produce strong results. Social Media Videos, Youtube guidebooks, pre-recorded webinars and even testimonials to encourage word of mouth marketing can also be very effective to get guests interested in your resort. No matter what online “fuel” you use, with Swift Harbour, all your customers will always be brought to the same consistent process to book, provide credit card information to you, and more in the fewest amount of clicks.

2. Foundation — This is where the real magic happens. The foundation section of your funnel is where leads move through the majority of their buyer’s journey ( Here, they learn about your resort offering, what’s included with purchase, what the price is (your unique service proposition) and ultimately are convinced to give you their business. Swift Harbour is fine-tuned to take care of the foundation details of your resort’s foundation, optimizing your buyer’s journey, while getting you all the information you need like having your guest agree to your booking policies, liability waivers (including bio-health and safety guidelines) and PCI compliant credit card information.

3. Follow-Up — Keeping potential guests on track, or bringing existing back into your sales funnel are a key part of the Swift Harbour Sales funnel and this is where the follow-up stage comes in. This part of the funnel is meant to redirect leads who have exited (or completed) your funnel and bring them back into the onboarding sales process to increase your conversion rates.

Great answers to FAQs, Chatbots, upsells*, auto email marketing campaigns, video / webinar / guidebook digital marketing, and Facebook social media and Google retargeting ads (coming soon)* make up the bulk of this stage, as does great customer service should a potential guest need to talk to someone in person.

Mixing your ingredients for perfect results

While it can feel overwhelming to consider your best fuel, foundation and follow-up mix, you can rest assured as the Swift Harbour team offers a free consultation for all customers on how to optimize your sales funnel, how to set up credit card payments and more free of charge.

Get your free sales funnel assessment from the Swift Harbour team. Sign-up at

Written by James Copeland who flies planes and designed awesome apps for a living (Founder of and

Tips for Tip-Top Sales Performance From the Pros

“Your website’s landing page is the first impression potential customers will instantly have of your business. Therefore, take the time to make sure that it looks great. A good landing page will also encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication.”


“People ignore interruptive marketing because it feels forced and disingenuous. UGC on the other hand sparks an emotional reaction from the viewer because they can imagine themselves in a similar situation and identify with the experience of fellow shoppers they trust.

Whether with customer reviews, Instagram photos, customer Q&A or another form of UGC, social proof is a key pillar of marketing for online businesses because shoppers with similar tastes, needs and purchasing preferences are able to influence each other.”


“When constructing your main front-end products and associated upsell offers, you should be engineering them with the additional mindset of . . . how will this help create more desire for the next [backend] offer [you’re] going to present them with,”


“Offer your customers who just bought or are about to buy a product or service the opportunity to upsize, or upgrade, that service. For example, create an offer that will deliver even more benefit to the customer if he or she upgrades. This strategy is called an upsell.”


Get your free sales funnel assessment from the Swift Harbour team. Sign-up at

Additional Reading

What is a Sales Funnel, Examples and How to Create One (Guide) ( — 24 Mar 2020 … Do you know what your sales funnel looks like? … Angela is an ecommerce/ online retail marketing expert with many years of ghost writing for …

5 Steps to Building Your First Online Sales Funnel ( — 15 Dec 2015 … 5 Steps to Building Your First Online Sales Funnel · 1. Create a great landing page. · 2. Present a front-end offer. · 3. Give an upsell offer on the …

17 Best Sales Funnel Examples In 2020 To Help You Convert More Customers AutoGrow ( — You see, with an online sales funnel, it’s all about engaging visitors and getting them to click or opt in to your free offers. You just need to figure out how… How to …

What Is a Sales Funnel? The Guide to Building an Automated Selling Machine. ( — 28 Jul 2017 … Through a variety of means, many of which you’ve already seen, such as email newsletter signups, ebook downloads, online quizzes and more, …

Do Online Sales Funnels Actually Work? [Stats + Examples] ( — An online sales funnel is basically a series of steps that attracts prospects, leads them towards a purchase decision, and works to convert or upsell them. A sales …

How to Build a Conversion Funnel That Will Triple Your Profits ( — A conversion funnel, or sales funnel, is the path that a prospect takes through … of the funnel, where the online sale happens and conversion rate increases.

What is a Sales Funnel? The Beginner’s Guide 2020 ( — 7 Nov 2019 … Everyone who has an online business needs to create a sales funnel in order to convert his website visitors into paying customers. If you fail to …

How to Create a Marketing Funnel That Generates Sales ( — 7 Aug 2019 … He’s not a very savvy marketer, so his sales process currently involves handing his salespeople lists of leads that he purchased online and …

How to Build a Killer Sales Funnel [Infographic] ( — 25 Jun 2020 … Things they find the most annoying about online shopping. #2. Build Your Buyer Personas. You can build different buyer personas targeting your …

Sales Funnels: Sales Funnel Stages & How to Create a Sales Funnel ( — 13 Jan 2020 … A sales funnel is a marketing strategy designed to turn cold prospects … if you’re growing an online business — you’ll dramatically increase the …

Why An Online Sales Funnel Is Good For Business ( — A sales funnel is a roadmap or a process that leads visitors to your site through a systematic process with the goal of purchasing your products/services. The idea …

How to Craft an Online Marketing Funnel that Drives Sales ( — 30 Jun 2018 … To put it simply, an online marketing funnel is strategic way of tracking how your marketing guides potential customers through the buying …

The Ultimate Sales Funnel Guide for Small Businesses [Infographic] ( — 6 Aug 2020 … If you want to take your online sales to the next level, you will need a well- designed sales funnel. Your success relies on how you lead …

The Digital Marketing Funnel: Modern Strategies for Each Stage ( — 31 Jul 2019 … See it and the best strategies for each stage of the online buyer’s journey … the digital marketing funnel and sales funnel begins online- 97% of …

Top 9 Sales Funnel Software That will get you Results in 2020 ( — 14 Apr 2020 … Clickfunnels, Kartra, Leadpages and other top sales funnel software reviewed in this article so you can get your business online fast!

How to Create an Online Sales Funnel That Converts ( — 11 Apr 2019 … Your online sales funnel is your roadmap that illustrates the journey a person takes from being a visitor on your website (usually through their …

How to Create a Sales Funnel to Sell Online Courses (Sales Funnel Template) ( — 3 Oct 2016 … To sell your online course, you need a sales funnel. Here are 6 steps to creating an automated sales funnel that sells your online course 24/7.


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Swift Harbour

Swift Harbour is the sales, booking and hospitality platform for marinas, campgrounds + RV resorts to raise margins and offer exceptional guest experiences.