You’ve gotta meet: Lisa Kitteringham

Lisa Kitteringham — Director at Lexica Communications and Yoga Teacher at IamYoga

Lisa’s LinkedIn

Lexica’s website

Hello readers! It’s been awhile. A couple weeks ago I introduced you to Amanda Ortiz who I met at a Marché event. That same night I met Lisa. Lisa helps create content for businesses. What intrigued me most was how she started the business and the work her and her team does.

One of the most crucial steps before a set of financial statements is issued is checking the internal consistency, formatting, grammar. At KPMG we had teams/employees dedicated to do this. For that reason it blew my mind that a business could be formed around this idea. I mean this wasn’t her go to idea as you’ll read but it got me thinking. What other parts of a business could you carve out?

  1. How was the business idea formed?

I was editing a blog post for my partner. We were sitting on the couch and I said, “Hey, maybe I should be an editor”. My partner responded, “You should totally do that.”

I started looking at the publishing program at Ryerson. I took a couple of courses in between my 3rd and 4th year at U of T. 2 weeks into the program one of my yoga students asked if I could help a friend who was a lawyer in an oil company. I edited a sample document for them and I’ve now been working with them for the past 4 years. I started to gain experience as a freelancer and the business started to grow organically. I brought on backup support because I knew if I received two projects on the same day I would not have enough time to complete both.

In terms of resources, getting into the York Entrepreneurship Development Institute (YEDI) was great. I heard about the program at a networking event and it provided me with lots of knowledge and contacts for new business.

2. What does your typical day look like?

I walk my dog. Then I’m either on the computer, emailing, coordinating projects, or I’m at my office working with my intern. My day generally involves being in front of the computer a lot. There tends to be lots of interaction with people online. If I’m not working on growing Lexica, I’ll be teaching yoga. I’m always on the move and on my phone, sometimes a bit too much. I also go to networking events at least once a week.

3. What do you love about your job?

I love that every day is different. I learn something new every day. Starting a business means taking on every role of that business. Networking, accounting, bookkeeping, hiring, selling… the list goes on. Every day I have to go google something. For example: “How do you write a job description?” It’s quite stimulating and I’m never bored.

4. Any tips you might have for those in the field or aspiring?

I tell everyone what’s going on. I’m a big talker and sharer. Because I tell everyone, opportunities started to present themselves. I told my yoga students that I wanted to be an editor. The whole idea of the business was born from that. If you tell enough people what you want, someone will turn around and hand it to you.

I also think about how to set myself apart from other editing companies that are out there and established. Editing is not a new concept or business idea. It was about getting to the right markets. A lot of the editing services price out start-ups and small businesses, but we’re priced for that market. We also do pro bono work for non-profits in the areas of mental health and children & literacy.

In September, we’ll also be running an e-course to teach people in small businesses how to manage their own content.

5. Aspirations or dreams (career or personal), if any?

I’d like to grow the business to the point where I have to work very little. The whole point was to create freedom to do what I want and to work on things I like. I’m getting married in August so ultimately I’d like to have the freedom to spend time with and start a family.

6. A fun fact or something personal you want to share?

My next goal in terms of fitness is to learn staff fighting. I also want to learn recurve bow archery.