SwissBorg China: Developing a strong presence with major media and exchanges

SwissBorg Japan
3 min readNov 12, 2018

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SwissBorg China has been growing tremendously in readership and brand recognition since having partnered with Jinse.com and MyToken. In October, the SwissBorg China team, Ken Yagami and Amber Chook, were invited to host Blockchain Unchained meetups in Shanghai and Beijing. Thanks to the trip, we successfully built media partnerships with China’s three largest blockchain media and kickstarted exchange partnerships with top Chinese crypto exchanges.

Blockchain Unchained Shanghai was successfully held on October 25 at MEWlink, with media coverage on 20 major media platforms. Ken Yagami, Head of Japan and China at SwissBorg, announced the upcoming release of our flagship product, Smart Wallet, to the Chinese blockchain community. In his talk, Ken described how Smart Wallet will fundamentally transform wealth management, and he painted a picture of a very different looking future in which professional investment solutions will be accessible to everyone.

Ken Yagami and Amber Chook at Blockchain Unchained Shanghai

We’re living in a golden era of innovation. On October 28 at Alibaba Innovation Center URWork, five top-tier blockchain projects — BLAKFX from New York, Wificoin from Silicon Valley, HELIXOrange from Germany, Ginco from Japan, and SwissBorg — gathered at Blockchain Unchained Beijing to discuss how innovators are leveraging blockchain to evolve wealth management, digital wallets, digital IDs, global hotspot sharing, and cyber-security.

Thanks to the two successful Blockchain Unchained meetups in Shanghai and Beijing, we have grown the SwissBorg Chinese community to 500+ members on WeChat.

Ken Yagami and Amber Chook at Blockchain Unchained Beijing

At Blockchain Unchained Beijing, we were joined by China’s three largest blockchain media: Jinse.com, Bishijie, and Bikuaibao. After the event, we were able to build new media partnerships with Bishijie and Bikuaibao by establishing SwissBorg as a media content contributor to millions of their app users. We are excited to expand SwissBorg’s influence and grow our Chinese community on WeChat with Jinse.com, Bishijie, and Bikuaibao.

Left to right: Amber Chook (SwissBorg China), Gandou Chen (Bishijie), Ken Yagami (SwissBorg China), and Qiankun Sheng (Jinse.com)
Amber Chook and Ken Yagami at Bishijie HQ

During our trip in Beijing, the SwissBorg China team kickstarted exchange partnerships with major Chinese exchanges: Huobi, 99Ex under OKEx, CoinBene, Bit-Z, and Coineal. We are in ongoing discussions to list the CHSB token on Chinese exchanges in order to access a huge untapped market.

On Halloween, Ken Yagami and Amber Chook visited Huobi’s impressive Headquarters in Beijing: 6 floors with 1,300 employees at only one of their offices around the world.

Left to right: Amber Chook and Ken Yagami of SwissBorg China, and Bo He and Elaine Du of Huobi

In the evening, the SwissBorg China team networked at the invitation-only cocktail party ‘Jinse Halloween’ at VCPlay Beijing with the COO and Business Development team of CoinBene, hosted by Jinse.com, with China’s Top 50 VCs and Top 30 exchanges, such as Fenbushi Capital, Node Capital, NEO Global Capital, Huobi, Binance, OKEx and many more.

Ken Yagami and Amber Chook of SwissBorg China, and the COO and Business Development team of CoinBene

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SwissBorg Japan

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