SwissBorg in Shanghai:
Tapping Into The Huge Potential of Chinese Market

SwissBorg Japan
5 min readSep 25, 2018

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China’s crypto businesses don’t just survive — they thrive. In August, our Asia team, Ken Yagami, Head of Japan and China, along with Amber Chook, PR Manager Asia, made a fruitful business trip to Shanghai in celebration of the first anniversary of MyToken the rapidly growing crypto app giant with 1.5 million Chinese crypto investors to this date.

Speaking at MyToken 1st Anniversary Event with Chinese Crypto Giants

Amber Chook, PR Manager Asia; Sara Zhu, Head of Marketing at MyToken; and Ken Yagami, Head of Japan and China

MyToken’s 1st Anniversary, held at Regal International Hotel Shanghai on August 17th, welcomed 300+ prominent guests representing the crypto giants from mainland China such as Huobi, Binance, BitMain, JD Capital, Fenbushi Capital, and many more, with 65 of the most popular blockchain media covering the 8-hour event.

Ken Yagami and Amber Chook on stage, introducing SwissBorg Smart Wallet

SwissBorg was proud to present exclusively as the only project other than MyToken. Ken Yagami, Head of Japan and China, officially introduced our flagship product — the SwissBorg Smart Wallet to be released in early 2019, a wealth management mobile platform that gives equal investment opportunities to everyone. Thanks to the smart wallet’s institutional grade infrastructure/ protocols, a combination of proprietary algorithms, the know-how of fintech experts and high-quality UI/UX, anyone from finance professionals to absolute beginners can make effective use of this platform. Thanks to this successful debut to the massive MyToken community, we had 200+ people join our private channel on WeChat within 30 seconds after the presentation.

Scan the QR code to join our Chinese-speaking private channel! QR code valid until Oct 1.

Being Featured on Jinse Caijing with 110,000 views within 24 hours

Pang Yang, CIO of EtherFlyer

Following the big event, SwissBorg was featured on China’s most popular blockchain media Jinse Caijing, the article received 110,000 views within 24 hours. Thanks to the beautiful writing by Pang Yang, CIO of EtherFlyer, a decentralized exchange based on Ethereum. We are very optimistic about the trend of decentralized exchanges. Both SwissBorg and EtherFlyer look forward to the potential of future collaborations.

Introducing SwissBorg’s China Community Ambassador

Wang Chao, SwissBorg’s China Community Ambassador

The most exciting announcement from the trip has to be our Community Ambassador for Mainland China — Wang Chao, CEO of Hestial PTE. LTD. He holds a Ph.D. from London Business School. Wang Chao has extensive experience working for internationally renowned consulting firms and private banks. With his financial expertise and experience in private banking, Wang Chao worked globally in London, Hong Kong, and Beijing.

Wang Chao believes that SwissBorg’s secret recipe for success is creating products on-chain that will revolutionize the way we live and work as experienced experts and professionals in the off-chain world. Wang Chao brings his vast network of Chinese high-net-worth individuals, professional experience of international private banking, and strong passion for a meritocratic community around a transparent and democratic investment environment where financial services will always be delivered in accordance with community expectations. We are proud and thrilled to work with Wang Chao to build and broaden our Chinese community and take on the challenge of being a major player in a new token economy.

Filming an Exclusive TV Talk Show at Lian Guan Tian Xia

Ken Yagami and Amber Chook on Lian Guan Tian Xia Talk Show

Just a few hours before our flight, Lian Guan Tian Xia (链观天下), China’s No.1 Blockchain TV, had an exclusive interview with Ken Yagami, on Digital Currency, about the unique values SwissBorg brings to Chinese crypto investors and our upcoming flagship product Smart Wallet.

Ken Yagami on Lian Guan Tian Xia Talk Show

With 20+ years trading on Wall Street, Ken talked about his transition from traditional markets to cryptocurrency, shared insights on the future development of digital assets, and his predictions on the recovery of the bear market. Talk Show to be released early October, with 1 million expected coverage on Chinese major traditional and digital media.

Lian Guan Tian Xia Talk Show Production Team

We had an absolute blast filming the 1-hour Talk Show with Lian Guan Tian Xia’s creative and energetic production team, they are an exceptionally experienced team with excellent backgrounds from major Chinese national TV stations. The founder Zhiqin Xiong is a powerhouse woman with 15 years+ experiences as a TV Producer and Chief Reporter, she holds 28 national, provincial and municipal news awards including the first prize of the National People’s Congress Press Award. Zhiqin is also the Vice President of Shanghai Blockchain Application Technology Association, and main organizer of Global Blockchain Venture Capital Contest. We are more than excited to partner with Lian Guan Tian Xia to build and grow a strong brand of SwissBorg in the Chinese market leveraging its significant presence in the Chinese blockchain and crypto space.

We are Hiring in Asia!

Join our next Blockchain Unchained Meetup on Oct 1 during Tokyo Blockchain Week: https://www.meetup.com/fr-FR/Tokyo-Blockchain-Unchained-Meetup/events/254203868/

SwissBorg Asia Team is Growing, find out if one of our promising positions is meant for you: https://jobs.lever.co/swissborg

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SwissBorg Japan

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