To Bot or not to Bot? That’s not the question.
Tal Ben-Simon
373

Messaging-as-an-app is so enticing because it significantly reduces app distribution over any other paradigm before — no downloads, no URLs to mangle, an acceptable starting point of verified trust, and no significant user investment after you’ve won their initial attention.

Just start chatting with your new friendly bot.

I agree that humans still need a smart UI (i.e. contextual cards), to maintain the context of the most important items of any conversation. It’s far too easy to lose items in blocks of text + buttons. And in a messaging timeline, you have limited control over your attention within a dynamic feed. Your visibility changes when the conversation progresses.

From an e-commerce perspective, bots enable the ability to trigger smart notifications to people wherever they interact and communicate most often, triggering the message into a transaction. The notification is your “external trigger.”

Watching FB is great, but what if I could express interest in FB at a certain target price? Or a desired trading momentum? The app/bot now reinforcing my “internal trigger” to trade.

After receiving timely information of stocks I’m interested in, the decision to act is seamless. AIDA in a matter of minutes or seconds.

Have you considered augmenting the bot with real people to jump in and fill in the gaps?

Good stuff man!