When things move fast (and across time zones), clarity and repetition is key. Providing clarity is about creating context, to give background information, to set goals, and to connect to the bigger picture like your company’s mission and vision.
…ting behaviors and patterns, and once prototypes go live, to track behavior as design work evolves. Data analysis isn’t a substitute for deep qualitative learning, but it gives the opportunity to go broader and see patterns over longer timespans. The combination of human stories backed by data enables quick decision-making and creates the organizational momentum required to be successful more ambitious projects.