Aren’t you oversimplifying things to suit your point? Airbnb isn’t marketing itself as signing up to hire one of many ‘capitalistic’ landlord’s beds. It touts itself as a community builder. It makes its users feel like they’re getting an authentic local experience by connecting with hosts and living like a local. They’ve used this hipster, community marketing and then building a mega scale business out of it. I have used Airbnb. It is turning private residences into mini hotels, and although I have personally benefited because I got a good room for cheaper than hotel rates, I can clearly see how this would create real problems if everyone started doing it.