Street Football and The Big Brands
Street Football has always existed in the shadow of the professional game, however in the past few years this has began to change. The ‘big brands’ that are Adidas, Nike and Puma have branched into the urban game with street boots, events and athlete signings. This article will go over the contribution that each of these brands have made to Street Football globally.
Nike entered the urban game through the Football X range. This was the first time that Nike made gear directly for the streets, the range includes; MercurialX, MagistaX, HypervenomX, TiempoX and clothing. The boots are made to take all that the street can throw at it. I have personally played in all of the above boot silos and can state that Nike has done a great job.
Nike Football X events are out of this world, they have recently held both Winner Stays events and simple knockout tournaments. The tournaments are mainly prevalent in Europe but have started to spread around the globe. Street footballers look forward to these events all year. Before Nike held the No Turning Back event in Australia I dreamed of being able to participate in a Nike Football X event. Nike events have a truly premium atmosphere.
Nike have made many signings for their Football X movement. Their most significant signing would be the Balkan Mix squad from Berlin. Balkan Mix participate in all European Nike events and are favourites to win each event. They show off all the latest Nike gear and act as inspiration to all street footballers in Germany.
Adidas have stepped up their football gear in the past few years. Never has it been more evident then when you take a look at their Tango range. The Tango range is the most stylish street football range available at the present time. Included in the range is the Tango X, Ace, Copa, 360 agility and clothing. Their is no lack of Tango gear in the Sydney Street Crew, as it’s style and premium quality is appreciated by all of our players.
Tango League events are the Adidas events that every street footballer wants to be a part of. At each of these events, the MVP walks away with and Adidas boot deal. That is a great move by Adidas as it shows their solidarity with the Street Football community. Tango events are loud, bright and full of intense atmosphere. The final of the Australian Tango league was the best Atmosphere that I have experienced while playing football.
The Tango squad represent the street football side of Adidas. They have made many signings, including Street Madness Russia, S3 Society France, and a large amount of individual talent all over the globe. This large network of players helps spread street football, as they have signed players from all corners of the globe.
Puma is relatively new to the street football scene, but this doesn’t mean that they can’t compete with Nike and Adidas. The latest release the Puma 365 Ignite Netfit is Pumas single boot in their street football range. The boot is made to a great quality, although it is not my favourite choice to play in, they are still definitely up to scratch.
Only a single street football event has been held by Puma to date. It was held in Paris and it was called ‘Who’s The Loudest?’. After watching footage from the event, it is obvious that Puma know what they are doing and I really hope that they bring more events and hopefully an event in Australia soon.
One thing that Puma did to kake sure that they could compete with Adidas and Nike was to sign the best street footballers. They signed Lisafreestyle and EazyMan. That is one of the best freestylers in the streets and also one of the best panna players in the streets.
These three brands are growing street football at a rapid rate, and in the near future expect to see street football out of the shadow of the professional game and standing as it’s own worldwide sport.
Written by Tomislav Bazdaric