Keeping It Brief
And to the point.
Ever heard of the “Three-second Rule”?
No, I’m not referring to the basketball violation. Or the three (sometimes five) second rule about dropped food. I’m referring to the idea coined by writer Dale Dougherty referenced in Writing for Digital Media that a site has three seconds to capture the reader’s attention from the second it begins downloading.
That is why brevity in online writing is essential. In a time of increasingly shorter attention spans, brevity forces the writer to be concise. Failing to immediately supply the pertinent information will get you clicked into oblivion.
So make those three seconds count.